Traditional direct mail testing commonly involves an A and a B version.

If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it?

For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements.

Every year, the USPS announces its promotions and incentive programs, which are designed to encourage marketers to incorporate new technology and print techniques into their direct mail campaigns.