Achieving Excellence: DIRECT MAIL DEPOT is Now SOC 2 Certified

By | Direct Mail

We are proud to announce that DIRECT MAIL DEPOT (DMD) has achieved SOC 2 Certification—an elite distinction earned by only a select group of companies.

SOC 2 (System and Organization Controls 2) is a rigorous, independent audit that verifies a company’s ability to securely manage data and protect customer privacy. This certification, developed by the American Institute of Certified Public Accountants (AICPA), assesses a company’s adherence to strict standards in five key areas: security, availability, processing integrity, confidentiality, and privacy.

Earning SOC 2 Certification is no small feat. It requires a deep commitment to operational excellence, security best practices, and continuous monitoring of our systems to safeguard customer information. By meeting these stringent requirements, we reinforce our dedication to trust, transparency, and reliability.

This certification sets DMD apart, demonstrating that we go above and beyond industry standards to ensure the highest level of security and compliance. Our customers can feel confident that their data is in safe hands with us.

With this certification, we reinforce our promise to safeguard your data and provide secure, reliable service every step of the way.

DMD is also a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, PCI, NIST, ISO, etc.). You can rest assured that the necessary controls, policies and procedures are in place to keep your data safe, both electronically and in print.

DMD is your trusted partner. Your success is our priority.

 

If you have any questions about Direct Mail Depot’s security policy, please do not hesitate to contact us at: in**@di*************.com, or 732-469-5900, or Direct Mail Depot, 200 Circle Drive North, Piscataway, NJ  08854

One for ONE, Not One for ALL

By | Direct Mail

Instead of sending the same message to everyone on your list, reach out to Direct Mail Depot (DMD) and we’ll show the benefits of customization using data-driven variable color printing. With this, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual.  Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

Direct Mail: The Power of Customization 

  1. Customers Expect It

With advancements in technology and data analytics, people now anticipate personalized interactions across all marketing channels. More than three-quarters of the recipients are more likely to engage with direct mail that feels relevant to them. Thoughtful personalization fosters a sense of importance and connection, helping your message rise above the noise.

  1. Better Targeting, Bigger Impact

By leveraging insights such as purchase history, preferences, and seasonal trends, you can create messaging that truly resonates. This data-driven approach ensures your mail isn’t just delivered; it makes an impact.

  1. Higher ROI

The connection is clear: the more customized your campaign, the stronger the results. When messages are targeted and relevant, they not only grab attention but also drive action, leading to better conversions and a higher return on investment.

  1. Variable Data Printing: Personalized Everything

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including personal preferences, demographics, location, income, occupation, purchase history, and household size.

For example, you can present the right product and the right creative elements to target a unique message to each recipient, without stopping the printing process. This saves you time and money.

DMD Success Tip:

In today’s competitive landscape, it’s essential to include personalization in your direct mail campaigns. As technology advances, the possibilities for connecting with your audience through direct mail will only grow. By embracing data-driven personalization, you’ll ensure your messages stand out, create real value, and drive measurable success.

Finding Success with Direct Mail Marketing: Healthcare

By | Direct Mail

Healthcare organizations are increasingly integrating direct mail into their marketing strategies, with nearly half incorporating it as the centerpiece of their omnichannel campaigns. Notably, healthcare companies report using fewer advertising channels—averaging just four—making direct mail a crucial tool for engagement.

Despite its effectiveness, the healthcare sector has the least expertise in direct mail, often relying on service providers for printing and creative execution. That’s where Direct Mail Depot (DMD) comes in. As your trusted partner, we bring the expertise needed to optimize direct mail campaigns, ensuring they drive growth, awareness, loyalty, and lead generation. Direct mail is particularly valuable for reaching hard-to-engage audiences, and DMD can help you make the most of it.

Maximizing Impact with Direct Mail Customization

Personalization is key to making direct mail campaigns effective. Tailored messaging speaks directly to customers’ and patients’ unique needs, increasing engagement and action rates. For example, healthcare organizations can highlight specific insurance enrollment plans with targeted offers for different patient groups.

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces within a single mail stream. Our advanced software selects and prints customized images, graphics, and text for each recipient based on your database. This level of personalization fosters trust—essential for making critical healthcare decisions.

Enhance Engagement with Informed Delivery

Nearly half of healthcare organizations leverage the USPS Informed Delivery feature to create well-connected marketing campaigns. DMD can help you set up this tool, which provides USPS customers with a digital preview of their incoming mail via email or an online dashboard. By incorporating “ride-along content”—such as links to your website, social platforms, or payment portals—you can seamlessly connect direct mail with digital engagement.

Boost ROI with QR Codes and PURLs

Direct mail is a tangible, trustworthy channel—especially for sensitive healthcare communications. To further enhance its impact, integrate QR Codes® or Personalized URLs (PURLs) into your mail pieces, seamlessly bridging offline and online engagement.

In a shifting economy and evolving market, direct mail remains a stable and high-performing investment. In fact, standard letter-sized mail campaigns yield an average ROI of 112%—outperforming SMS (102%), email (93%), and paid search (88%).

Partner with DMD for Direct Mail Success

Automating campaigns, leveraging data, and reducing waste are essential for long-term direct mail success. Direct Mail Depot has the technology, expertise, and strategic insight to help healthcare organizations maximize their direct mail efforts. Let’s work together to create high-impact campaigns that drive results.

Finding Success with Direct Mail Marketing: Insurance

By | Direct Mail

Direct mail is a powerful tool for the insurance industry, with 87% of insurance companies reporting its effectiveness. In fact, businesses in this sector rate direct mail as their most effective advertising channel, often using it as a standalone campaign to build customer loyalty.  Direct Mail Depot (DMD) is ready to help you achieve maximum impact with your direct mail strategy.

Customization is a cornerstone of success in direct mail for insurance, with 72% of businesses incorporating personalized greetings or customer names. By tailoring messages to individual needs, insurers can strengthen customer relationships. For instance, you might highlight specific insurance plans for interested customers or address the unique concerns of growing demographics. Customization allows you to address these varied needs effectively.

DMD Tip

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including demographics, location, income, occupation, purchase history, and household size.

DMD Success Tip: Mail customization helps customers feel valued and understood, fostering trust—essential for making important insurance decisions.

Key Takeaway:

Navigating the ever-changing marketing landscape is no small task. Savvy marketers leverage data-driven insights to shape their strategies, ensuring alignment with industry trends, goals, and specific business needs.

DMD is your trusted partner in achieving success. Reach out to us today and we will help you with your business needs. in**@di*************.com.

 

 

 

Footnote

* “Direct Mail Industry Research: Insights Report,” Summit Research for McCann Worldgroup, May 2023

Save 3% on Postage with Digital Technologies

By | Direct Mail

Discover how integrating cutting-edge digital technologies can save you money and make your mail stand out. From boosting brand awareness to showcasing products, highlighting key details, and sharing irresistible offers, now is the perfect time to enhance customer engagement.

With Direct Mail Depot (DMD) as your trusted partner, qualifying for USPS promotional discounts has never been easier.

3% Discount

  • NEW FOR 2025! Artificial Intelligence
  • Mixed Reality (MR)
  • Virtual Reality (VR)
  • Video in Print
  • Mobile Shopping
  • Augmented Reality
  • Integration with Voice Assistant
  • Near Field Communication (NFC)

You can choose your promotion start date and use it for up to 6 consecutive months during the 2025 calendar year (January 1 – December 31, 2025).

More Savings

Save 1% when you add-on Informed Delivery® or Sustainability to receive an additional discount, for total savings of 4%-5%.

It’s easy to save! Here are a few examples.

Each year, USPS offers promotions to encourage the use of innovative mailing solutions, with savings of up to 6% in 2025. Let DMD simplify the process, maximize your campaign impact, and keep your costs low while securing extra discounts.  Full list of 2025 promotions are here.

Reach out to us today at: in**@di*************.com

Direct Mail Is Making a Comeback

By | Direct Mail

Direct Mail is a time-tested and effective marketing tool.

In today’s digital world, direct mail remains a highly effective way to capture customers’ attention. While consumers are inundated with countless digital ads on their phones, TVs, and computers, they often experience “digital fatigue.” A physical mail piece, however, offers a refreshing and tactile experience. With an effective and trusting partner like Direct Mail Depot (DMD), direct mail marketing can deliver higher-quality leads than many digital campaigns.

There’s a growing perception that mail is making a comeback. Industries such as FinTech, health insurance, and retail are increasingly using direct mail to enhance ROI. These businesses leverage direct mail for both short-term strategies—like acquiring new customers or driving purchases—and long-term objectives such as brand building, customer engagement, and retention.

Direct mail offers impressive benefits and should be a key component of your marketing strategy. Partnering with DMD ensures your campaigns are expertly managed, with sophisticated tracking, eco-friendly options, and measurable success tailored to your goals.

Measuring Direct Mail Success

Advances in data tracking and analytics have made it easier than ever to create highly personalized and targeted mail campaigns. When combined with digital strategies, direct mail becomes even more effective. With the right metrics, businesses can track campaign performance and improve future efforts.

QR Codes

QR codes seamlessly bridge print and digital. Adding a scannable code to your mail allows recipients to quickly take actions like visiting your website, redeeming offers, or learning more about your services. They engage users instantly, offering valuable data for follow-ups and future campaigns.

Unique Phone Numbers

For audiences less inclined to use smartphones, include a unique phone number on your mail piece. This allows you to attribute calls directly to the campaign, ensuring you know the source of engagement.

Retargeted Direct Mail

Retargeted direct mail integrates seamlessly with digital campaigns. By automating triggers—such as sending mail to online visitors who didn’t convert—you can deliver personalized messages and gather deeper insights into customer behavior.

Personalized and Vanity URLs (PURLs) 

Personalized URLs are unique to each recipient and lead to customized landing pages, creating a more engaging and trackable customer experience. Vanity URLs, on the other hand, are specific to the campaign, providing a simple way to measure its overall success.

By defining clear goals—like improving loyalty or acquiring new customers—you can select the right KPIs to evaluate your campaign’s effectiveness.

The Future of Direct Mail 

Direct mail continues to evolve, leveraging new tools and technologies for enhanced tracking, integration, and results. It remains a cornerstone of marketing strategies for good reason.

DMD’s Takeaway 

Direct mail is a proven performer in the marketing world. Today’s data-driven approaches not only increase its effectiveness but also provide precise metrics to measure its impact. With DMD as your partner, you can create smarter campaigns that engage customers and deliver measurable results.

Reach out to us today at: in**@di*************.com

Tips for Creating Effective Direct Mail Campaigns

By | Uncategorized

Understanding campaign performance and audience preferences is critical to tailoring your marketing strategy. Effective direct mail campaigns capture attention and spark interest in your brand. Keep these tips in mind to ensure success. When you’re ready to launch your campaign, Direct Mail Depot (DMD) is here to help. Your success is our mission.

  1. Understand Your Audience

To truly connect with your customers, you must know them well. Use data to identify their preferences, values, and habits, creating campaigns that resonate on a personal level.

  1. Deliver Memorable Mail

Unlike fleeting digital ads, direct mail offers a tangible, lasting presence. It can be held, saved, displayed, and appreciated, making it a powerful tool in any marketing strategy.

  1. Simplify Engagement

Design compelling, easy-to-understand mail pieces with clear, impactful messaging. A seamless, memorable experience increases the likelihood of customer engagement.

  1. Prioritize Sustainability

Consumers increasingly value eco-friendly practices. Incorporate recycled paper or sustainably sourced materials in your direct mail to appeal to environmentally conscious audiences. Partner with “green” printers for transparency in sourcing and production.

  1. Embrace Omnichannel Strategies

Direct mail becomes even more effective when paired with other marketing channels. Combine it with social media, email, streaming ads, and more to create integrated campaigns. Use tools like Informed Delivery® to connect physical mail with digital efforts, keeping your brand at the forefront of your customers’ minds.

The Future of Direct Mail

Direct mail continues to thrive with innovations that enhance tracking, personalization, and integration. Hyper-targeted campaigns tailored to individual preferences will remain pivotal, helping customers feel valued. Sustainability will also grow in importance as environmentally conscious consumers expect brands to align with their values.

Why Choose DMD?

Adding direct mail to your omnichannel strategy helps you stand out by offering a unique, tactile brand experience. DMD is your trusted partner in crafting impactful campaigns that resonate with your audience when it matters most.

Reach out to us today at: in**@di*************.com

The Economic Power of Supplier Diversity

By | Direct Mail

A diverse supplier is a business that is at least 51% owned and operated by an individual or group that is part of a traditionally underrepresented or underserved group. This ownership structure is significant because it helps address systemic inequalities, and drives a more inclusive economy that benefits society as a whole. Common classifications are minority-owned enterprises (MBEs), woman-owned enterprises (WBEs), and small-business enterprises (SBEs), along with businesses owned by many other minority groups.

Direct Mail Depot (DMD) is a certified National Minority Business Enterprise (MBE) and a woman-owned, managed, and controlled business. DMD is also a member of the National Minority Supplier Development Council, and is one of the very few direct mail production companies in the nation to be a certified by the NMSDC. This certification has allowed us to collaborate with organizations that value diversity, create opportunities for local community employment, and contribute to initiatives that support economic inclusion.

MBEs are central to economic prosperity.

MBEs generate billions in annual revenue, they support millions of jobs, they drive innovation, and strengthen our communities. Their success is everyone’s success. DMD is committed to the growth and development of minority enterprises.

Diversity is a powerful asset for your business. By bringing together a variety of perspectives and experiences, a diverse workforce invites innovation and a deeper understanding of your customer base.

Key benefits of workplace diversity include:

  • Increased Innovation and Creativity: Teams with diverse backgrounds generate fresh ideas and creative solutions.
  • Better Decision-Making: Considering multiple perspectives leads to more informed and balanced choices.
  • Enhanced Problem-Solving: Different viewpoints improve the ability to identify and resolve challenges.
  • Higher Employee Engagement and Retention: Employees feel valued and included when diversity is prioritized.
  • Stronger Market Insight: A varied workforce better connects with and serves a broad customer audience.
  • Improved Brand Reputation: Emphasizing diversity builds a positive image and attracts top-tier talent.

A diverse and inclusive supply chain:

  • Lowers costs and boosts efficiency through increased sourcing options.
  • Broadens the supplier network by encouraging partnerships with Tier 1 and Tier 2 providers, like DMD, offering distinctive solutions.
  • Promotes supplier competition, driving innovative and creative approaches to meet market needs.
  • Improves product standards and excellence.
  • Boosts brand awareness and reputation.
  • Supports economic development through job creation.

DMD Tips

  1. Establish clear diversity goals and metrics. Define specific targets such as increasing the percentage of spend with diverse suppliers and track progress through regular reporting.
  2. Integrate diversity into the overall procurement strategy. Include diverse supplier requirements in RFPs and actively seek partnerships with certified minority- and women-owned businesses.
  3. Collaborate with internal stakeholders, and implement training programs. Work with teams to identify opportunities for diverse suppliers and offer training to ensure inclusive decision-making.

Businesses that work with diverse suppliers, like Direct Mail Depot, often enjoy better-quality products and services, lower costs, and increased innovation. By diversifying your supply chain, you create a network of partners that contribute to the success of your company.

Reaching Gen Z with the Power of Direct Mail

By | Direct Mail

Gen Z, born after 1996, is emerging as one of the most educated and socially conscious consumer groups in history. With a global purchasing power of over $140 billion, they make up 20% of the U.S. population and are on track to become the largest consumer segment. While this digital-native generation thrives online, they value the tangible, personal touch that direct mail offers.

Why Direct Mail Works for Gen Z

Despite growing up with smartphones and social media, Gen Z craves authentic, creative connections. Mail resonates by providing a break from digital noise. Unique, innovative formats and designs engage their creative side, while personalized mail fosters an emotional connection unmatched by online communication.

Direct Mail Depot is Your Partner for these Innovative Mail Features

– Informed Delivery®: Email previews with complementary digital content.

– Informed Visibility®: Optimize campaign timing across print and digital.

– Retargeted Mail: Send mail based on digital interactions.

Keys to a Winning Gen Z Direct Mail Campaign

– Be Creative: Bold, simple designs with unique formats stand out.

– Personalize: Tailor your message with targeted offers that feel meaningful.

– Customized targeted images. To stand out, your mail should look and feel exceptional.

– Integrate Channels: Combine mail with digital tools like QR Codes® and Informed Delivery® for seamless engagement.

– Highlight Online Shopping: Gen Z frequently shops on mobile devices—make access effortless.

DMD Takeaway

As Gen Z grows into their buying power, their desire for personal, tactile experiences makes direct mail an ideal medium. With smart, creative, and integrated campaigns, you can connect with this new generation of consumers.

Direct Mail Depot is here to help you craft impactful marketing that resonates with Gen Z.

Why Direct Mail and Direct Mail Depot are right for you

By | Direct Mail

Direct mail remains as effective as ever, serving as a powerful component of any omnichannel marketing strategy. While digital marketing continues to grow, direct mail shouldn’t be overlooked—it generates leads, drives incremental revenue, and boosts your bottom line.

According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

Direct mail is inherently interactive, offering a tactile experience no other marketing channel can match. It also allows for detailed messaging and clear calls to action. Consumers appreciate the personal and engaging nature of direct mail, which reaches targeted households with precise segmentation. Its tangible, interactive qualities create a lasting impression, fostering stronger connections and influencing purchasing decisions more effectively than many digital methods.

Best of all, given the 5 primary USPS promotions for 2025 (including 2 new ones!) for 3% – 6% discounts, direct mail is a win-win for your marketing campaigns.

When you’re ready to get started with direct mail, Direct Mail Depot is your trusted partner. Your success is our priority.

You can reach us at: in**@di*************.com.

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