Direct Mail
March 10, 2023

Concerned About Data Privacy? Look for HITRUST CSF-Certified Vendors.

For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements. You’ve probably heard of major regulations and standards, including: The…
Direct Mail
March 10, 2023

Data Proves Why Direct Mailers Need to Get on Board with Informed Delivery

If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it? This is just the beginning…
Direct Mail
March 10, 2023

Modern Direct Mail Testing: More Versions, Lower Costs, Faster Printing

Traditional direct mail testing commonly involves an A and a B version.  You would print one or two static Forms, put it on a laser or inkjet printer, and personalize…
Direct Mail
March 10, 2023

Why You Shouldn’t Be Afraid of Commingling Direct Mail

“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!” This is a common objection we hear from companies as they plan their…
Direct Mail
March 10, 2023

Saving 2% on Postage with USPS Promotions Is Easier Than You Think

Every year, the USPS announces its promotions and incentive programs, which are designed to encourage marketers to incorporate new technology and print techniques into their direct mail campaigns. It’s a…