Why You Shouldn’t Be Afraid of Commingling Direct Mail

| Direct Mail | No Comments
“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!”

Modern Direct Mail Testing: More Versions, Lower Costs, Faster Printing

| Direct Mail | No Comments
Traditional direct mail testing commonly involves an A and a B version.

Data Proves Why Direct Mailers Need to Get on Board with Informed Delivery

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If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it?

Concerned About Data Privacy? Look for HITRUST CSF-Certified Vendors.

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For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements.

Saving 2% on Postage with USPS Promotions Is Easier Than You Think

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Every year, the USPS announces its promotions and incentive programs, which are designed to encourage marketers to incorporate new technology and print techniques into their direct mail campaigns.