For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements. You’ve probably heard of major regulations and standards, including: The…

If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it? This is just the beginning…

Traditional direct mail testing commonly involves an A and a B version.  You would print one or two static Forms, put it on a laser or inkjet printer, and personalize…

“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!” This is a common objection we hear from companies as they plan their…