For years, compliance with data privacy regulations involved completing an annual audit and checking some boxes to satisfy industry requirements. You’ve probably heard of major regulations and standards, including: The…

If you could send advertising to potential customers with the expectation that more than two-thirds of them will look at it, would you do it? This is just the beginning…

Traditional direct mail testing commonly involves an A and a B version.  You would print one or two static Forms, put it on a laser or inkjet printer, and personalize…

“I don’t want my mailing showing up in someone’s mailbox on the same day as my competitor!” This is a common objection we hear from companies as they plan their…

Every year, the USPS announces its promotions and incentive programs, which are designed to encourage marketers to incorporate new technology and print techniques into their direct mail campaigns. It’s a…