Isabella Mest

Creating a successful direct mail campaign is about more than just putting a message in the mail. From format and design to postage, timing, and delivery requirements, every decision impacts your budget, your reach, and ultimately your results. While direct mail is a powerful and proven marketing channel, navigating the many options and rules behind it can quickly become time-consuming and complex.

That’s why having the right partner matters, and that’s where DMD comes in.

When planning a direct mail campaign, businesses must consider how their piece is mailed, how it’s prepared, and how it’s delivered to ensure it reaches the right households efficiently. Choosing the appropriate mail format, optimizing size and weight, maintaining accurate address data, and selecting the most cost-effective postal options all play a role in maximizing return on investment. Overlooking any one of these details can lead to higher postage costs, delivery delays, or missed opportunities.

DMD helps simplify this process from start to finish. As your trusted direct mail partner, DMD manages the behind-the-scenes details so you don’t have to. Our team understands the complexities of USPS requirements and postal optimization, and we apply that expertise to help you save time and control costs.  Instead of sorting through technical guidelines and postal rules, you can stay focused on what matters most, your message, your customers, and your goals.

DMD works closely with you to determine the best mailing strategy for your campaign, ensuring your mail is properly prepared, accurately addressed, and positioned for the most efficient delivery possible. We help streamline production, improve targeting, and uncover postal savings opportunities that help increase your ROI. The result is a smoother process, greater peace of mind, and a direct mail campaign that works harder for your business.

With DMD, you get more than a mail service provider, you have a knowledgeable partner who handles the details, reduces complexity, and delivers confidence with every mailing.

Let DMD take care of the details and you can focus on results.

The USPS First-Class Mail Advertising Promotion offers businesses a unique opportunity to combine high-visibility advertising with a trusted delivery channel. From standalone promotional pieces to integrated marketing messages within First-Class Mail, this promotion helps brands capture attention, enhance credibility, and inspire customer action. It’s a powerful way to turn everyday mail into a compelling marketing touchpoint. And with DMD at your side, you’ll gain full-service support every step of the way.

You can use the promotion to expand your reach, maximize campaign performance, and save on postage.

Choose innovative formats, integrate promotional messaging, or deploy dedicated ads to strengthen your overall strategy. Turn everyday customer communications into powerful marketing tools by adding promotional messaging to reward or billing statements. Qualifying mailings receive a 5% discount, which can be combined with add-on promotions to achieve total savings of up to 7.5%.

USPS First-Class Mail Advertising Promotion Details:
Enhance your marketing strategy and maximize the impact of your mailings with First-Class Mail Advertising.

Eligible mail pieces must include one of the following:

• Standalone advertisements using First-Class mail pieces
• Marketing messages within First-Class mail pieces

Promotion Period: September 1, 2026 – December 31, 2026.
Registration: July 15, 2026 – December 31, 2026.
Eligible mail options: First-Class Mail® letters, cards, and flats. In addition to letters and flats, businesses can unlock substantial savings on postcards up to 6″ × 9″.

Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount and gives you another opportunity to promote your offerings.

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS First-Class Mail Advertising Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

With DMD as your partner, everything is handled for you. We oversee printing, production, USPS compliance, and reporting to ensure every promotion is executed correctly. Our team tracks results and helps optimize future mailings to maximize savings and impact.

Strengthen your marketing impact with consistent, well-timed mailings. By planning campaigns with multiple touchpoints, you can deliver targeted messages that guide customer behavior and deepen engagement over time.

Through the USPS Continuous Contact Promotion, and add-ons, you can earn a postage discount of up to 7.5%. All this for sending follow-up USPS Marketing Mail® letters and flats to the same address. Each follow-up piece must enhance, expand on, or advance the initial message, all without duplicating it.

The outcome is a steady, targeted dialogue with your audience that can strengthen engagement and increase conversion rates, resulting in a higher ROI. Working with DMD makes this a seamless process.

Eligible Mail Options

• USPS Marketing Mail® letters and flats
• Nonprofit Marketing Mail letters and flats

Here is an example of an eligible mailing campaign, keeping in mind that each follow-up piece should advance, refine, or build on the prior message:

Initial Mailer: Introducing a new health benefit plan.

Follow-up Mailer 1: Promoting savings for signing up with this plan.

Follow-up Mailer 2: Promoting additional benefits included with the new plan.

Each subsequent piece enhances the story, adds relevance, and meaningfully extends the original message. This creates a logical, progressive narrative for the recipient. Plus, on a 100,000-piece mailing, you’d save approximately $2,800!

USPS Continuous Contact Promotion Details:
Promotion Period: April 1, 2026 – December 31, 2026.
Registration: February 15 – December 31, 2026.
Eligible mail classes: Marketing Mail, letters and flats; Non-Profit Mail, letters and flats.

Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS Continuous Contact Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD is your trusted partner and we’ll handle all the details.

From printing and prep to compliance and reporting, DMD ensures your mailings meet all USPS requirements for each promotion. We’ll track results and help optimize your future campaigns, turning discounts into measurable success.

Direct mail creates a meaningful, standout connection that keeps your brand top of mind and engages customers at every stage of their buying path. Direct Mail Depot (DMD) is your reliable partner, providing expert support every step of the way.

Here are a few tips that will elevate your direct mail strategy in 2026.

• It’s best to prioritize quality over quantity in your list. Smaller, data-informed audiences lead to sharper messaging, stronger offers, and better use of your budget.
• Think of your envelope as paid real estate. It should grab attention instantly and give your customers a clear reason to open it. Even better is when it sparks emotion, curiosity, or urgency.
• Make your QR code impossible to miss. It should pop, so that it stands out visually and offers a reward to the recipient. You want them to understand why they should scan.
• Take advantage of the 2026 USPS promotions. Most are repeating from 2025, and many with even bigger discounts, up to 12% when combined with add-ons.
• Personalize where it counts. All components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for the household. Each person will receive a direct mail piece that specifically speaks to them.
• Treat your paper and finishing as performance drivers. These choices shape perception, readability, and response, in addition to aesthetics.
• Make direct mail part of a broader journey. It doesn’t compete with digital; it complements it. You can use your mail to reinforce your message, and drive inquiries to landing pages.
• Plan a series of mailings to the same household instead of sending one-off campaigns for more effective results. You may also qualify for a postage discount with the USPS Continuous Contact Promotion, up to 7% including the two add-ons.

When a thoughtful piece of mail lands in your mailbox, it stands out. It feels personal, intentional, and is effective. At DMD, we deliver strategy, creativity, and dependable service so that you can stay focused on what matters most.

Reach out to us today at in**@di*************.com.

If you think price is the only measure of value when evaluating a mail service provider, you haven’t partnered with DMD.

Why Businesses Choose DMD

At DMD, we go far beyond competitive pricing. As your trusted partner in direct mail, we make it easy to do business—from start to finish.

• Industry Expertise: Our team is an authority on mail and marketing trends, postal regulations, and industry best practices.
• Educational Resources: Through DMD University, we provide white papers and insights that keep our clients informed and empowered.
• Fast Turnarounds: Our streamlined processes and in-house production ensure speed without sacrificing quality.
• Proven Scale: With the capability to produce over 40 million mail pieces per month, we deliver the scale and agility your business needs.
• Reliable Partnership: As a woman-owned, locally operated company, we take pride in relationships built on trust, transparency, and results.

The DMD Difference

When you evaluate a business partner, consider how their approach influences your goals, expectations, and ROI. At DMD, we respect your time and your investment. Our mission is simple: deliver solutions that perform and pay off in a big way.

We combine hands-on experience with data-driven technology to manage high-volume mailings efficiently, helping you cut costs and maximize every marketing dollar.

Whether you need a quick turnaround or strategic campaign support, our responsive team and workflow control systems keep every project on track.

DMD offers end-to-end direct mail services, including:

• Postal logistics
• Digital printing
• Finishing and lettershop services
• Data processing
• Mail tracking and handling

All under one roof.

When you choose DMD, you gain more than a service provider—you gain a trusted partner dedicated to helping your business grow.

Let’s build something great together. Contact DMD today and turn your direct mail strategy into a results-driven powerhouse.

Save money, streamline delivery, and stay in control of your mailings with Direct Mail Depot’s (DMD) full-service commingling. Our data-driven process optimizes every piece for maximum postal savings, visibility, and speed, so that your mail gets where it needs to go, efficiently, affordably and on time.

In direct mail, efficiency is everything. DMD’s commingling and presort solutions help businesses cut costs and improve delivery performance through smart postal optimization. With real-time tracking, flexible scheduling, and complete accountability, you’ll always know where your mail is, and that it will arrive by the promised in-home delivery window.

DMD works with the most advanced presort and commingling partner in the industry. That partnership allows us to fine-tune every mailing, every day, on every job giving you unmatched precision and peace of mind. Commingling also enables file name suppression deeper in the mailing process, beyond what’s possible when mail is entered directly into the postal system.

We also provide twice-weekly pools, and even split pools when needed, to keep your mail moving quickly through the USPS network. And when exceptions arise, our expert team handles them directly with USPS so that you don’t have to worry.

Many companies hesitate to commingle because they are concerned their mail will land in the same mailbox as a competitor’s. The truth is that can happen even without commingling. USPS often delivers similar mailings from different senders on the same day. The difference is that commingling with DMD lets you benefit from the best available postage rates in the timeliest fashion.

Here’s how it works: commingling combines mail from multiple senders headed to the same areas, allowing DMD to deliver directly to key USPS processing centers. This reduces the work USPS incurs while handling, and qualifies your mail for additional postage rate discounts. Even if you’re saving a penny per piece, that can add up to thousands of dollars saved on your mailings.

At DMD, commingling isn’t a one-size-fits-all approach. We analyze each mailing to find the right balance between commingling and drop-shipping for maximum efficiency. Every strategy is customized based on your mail’s volume, geography, and goals.

The results are faster delivery, lower postage, and complete transparency from start to finish.

By partnering with DMD, you’re not just outsourcing mail, you’re gaining a trusted ally with decades of USPS expertise and a commitment to world-class service. When you’re ready to save more, track better, and mail smarter, DMD is ready to deliver.

Surprise and engage your customers with mail that does more than deliver a message, it creates an experience. The 2026 USPS Integrated Technology Promotion encourages businesses to use innovative digital technologies to connect print and interactive media, transforming how customers see, hear, and respond to your brand. Plus, with this promotion including the add-ons, you can qualify for postal savings of up to 7%.

At DMD, we make it simple. We’ll partner with you every step of the way to design and execute a campaign that stands out and qualifies for valuable USPS discounts.

You can choose your own start date anytime during the 2026 promotion period. The promotion runs for up to six consecutive months between January 1 and December 31, 2026, and is linked to your Customer Registration ID (CRID). Discounts apply during your selected six-month campaign window.

You can bring your brand to life through one of these eight exciting, discounted technologies designed to enhance customer engagement and response:

• Augmented Reality (AR): Blend print with digital by overlaying 3D images, animations, or effects on real-world objects.

• Mixed Reality (MR): Merge physical and virtual experiences using immersive sight, sound, and touch elements.

• Virtual Reality (VR): Transport customers into an interactive environment that fully immerses them in your brand story.

• Voice Assistant Integration: Connect your mail to voice-activated experiences that enhance convenience and engagement.

• Video in Print (ViP): Embed video directly into your printed piece for a surprising, multimedia experience.

• Near Field Communication (NFC): Enable instant digital interaction with a simple tap from an NFC-enabled smartphone.

• Mobile Shopping: Turn mail into a direct sales channel by linking customers seamlessly to online purchases.

• Artificial Intelligence (AI): Use AI to generate unique content and creative elements that personalize each mail piece.

Earn up to 7% in USPS discounts by combining the TSI Promotion and both add-ons: Informed Delivery and Sustainability. DMD makes it easy to maximize your mail savings.

DMD can help you reimagine direct mail—combining tactile impact with digital innovation to create campaigns your customers won’t forget.

Let’s turn your next mail piece into a memorable, sensory experience.

Save up to 7.5% by turning ordinary mail into a true sensory experience with the USPS Tactile, Sensory & Interactive (TSI) Promotion.  Work with DMD in 2026 to earn your largest postage savings possible.

The USPS TSI Promotion rewards mailers who incorporate innovative papers, finishes, inks, and dimensional elements that engage sight, sound, scent, touch, and even taste.

From shimmering coatings and textured papers to pop-ups, folds, and motion-driven designs, every element invites customers to see, feel, and interact with your message in unforgettable ways. These creative touches grab attention, inspire action and strengthen brand connections.

Specialty Inks
Add excitement and depth with inks that shimmer, shift color, or reveal hidden messages, captivating recipients from the first glance.

Sensory Treatments
Engage multiple senses with unique textures, scents, or finishes that make your mail stand out and stick in memory.

Interactive Elements
Encourage hands-on engagement with features like folds, pop-ups, or movement turning your mail piece into an experience your audience will remember.

USPS TSI Promotion Details:
Promotion Period: January 1 – June 30, 2026
Registration: Now through June 30, 2026
Eligible mail classes: First-Class and Marketing Mail
Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS TSI Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD will help you turn your ordinary mail into a memorable sensory experience. Reach out to us today.

Navigating postal regulations doesn’t have to be complicated. At DMD, we’ve worked closely with USPS for decades, building strong relationships and mastering compliance with key programs. This expertise helps our clients reduce postage costs, avoid costly errors, and ensure every campaign is delivered on time—maximizing ROI and strengthening customer connections.

Extend Your Reach with Informed Delivery
Informed Delivery is a powerful USPS feature that gives residential customers a digital preview of their incoming mail. Through email, mobile app, or online dashboard, recipients see scanned images of letter-size mail before it reaches their mailbox. It’s free and consumers can register here.

For businesses, this opens the door to even greater engagement. By pairing physical mail with digital previews, you can reinforce your message with custom ads and interactive content creating more impressions, boosting response rates, and amplifying campaign impact.

Along with our full range of direct mail, printing, converting, finishing, and lettershop services, DMD also supports Informed Delivery campaigns. From creating compliant digital artwork to executing seamless campaigns, we help you leverage this USPS program to meet your marketing goals.

DMD provides additional tools and resources including the 2025 USPS promotions, click here, and the postage rate sheet, click here.

Reach out to us and we’ll help you launch a cost-effective direct mail marketing campaign that lets you stand out from the competition and connect with customers.

At DMD, we know the right information empowers better marketing decisions. That’s why we’ve created a library of articles and white papers designed to help you explore the latest strategies, technologies, and opportunities in direct mail. Our papers highlight proven tactics and innovative solutions, showing how DMD partners with you to deliver measurable results.

Modern Direct Mail

Together, digital and direct mail create a powerful, complementary marketing mix. Incorporating direct mail into your marketing mix results in a stronger campaign, with consistent marketing performance.

This white paper outlines how direct mail has advanced into a data-driven channel and highlights the advantages of blending it with digital to increase ROI, improve response, and support every stage of the customer journey.

USPS Informed Delivery  

USPS® Informed Delivery gives businesses a powerful way to extend the impact of direct mail. By providing over 73 million subscribers with a daily digital preview of their mail, this free service creates an additional touchpoint that blends physical and digital engagement.

For marketers, it means higher visibility, stronger brand presence, and the opportunity to drive immediate online action through clickable CTAs.

This white paper explores how Informed Delivery works, why it matters, and how to use it effectively to maximize campaign results.

Artificial intelligence (AI)

Artificial intelligence is transforming direct mail into a smarter, faster, and more effective marketing channel. By leveraging AI for personalization, targeting, and automation, businesses can deliver highly relevant messages that feel as timely as digital campaigns. AI makes every mail piece more impactful—while also qualifying marketers for valuable USPS® postage discounts.

This white paper explores how AI enhances direct mail and how to put it to work for your campaigns.

Healthcare

Reaching patients in today’s healthcare environment requires more than just compliance, it demands communication that is secure, trustworthy, and highly personal. Direct mail offers a powerful, HIPAA-compliant way to connect with patients while overcoming the challenges of limited advertising channels. Direct mail is tangible, private, and proven to inspire confidence.

Yet many healthcare organizations lack the in-house expertise needed to manage these campaigns effectively. That’s where DMD comes in. We provide end-to-end support, from strategic planning and list segmentation to design, messaging, and fulfillment. This ensures every mailing is both impactful and compliant.

As a SOC 2, Type 2 Certified partner, we meet the highest standards for data security, confidentiality, and privacy. With our advanced tracking, reporting, and campaign optimization, providers can achieve stronger engagement, measurable ROI, and lasting patient trust.

This white paper explores how customized direct mail campaigns are driving results across the healthcare industry. Click here to learn more.

Our goal is simple: to give you the knowledge and support you need to make direct mail one of your most effective marketing. DMD is your trusted partner.