Direct mail success starts with Direct Mail Depot (DMD) and these tips.

•  Use clear, streamlined copy.

Audiences respond best to clean, concise messaging. White space will help guide the readers’ eyes, and display content into digestible pieces. It’s ideal to use bold, catchy headlines, short paragraphs, and bulleted lists. Icons and visuals can be added to convey key points and help your message stand out.

• Prioritize high-quality, up-to-date data.

Strong campaigns start with accurate data. With DMD as your trusted partner, you can count on us to validate your lists to improve ROI, deliverability, and brand trust.

• Test and optimize.

Effective marketers use testing to drive results. With A/B tests, you can evaluate headlines, offers, formats, and calls-to-action to discover what resonates best with the audience, and maximizes ROI across campaigns.

• Create Omnichannel Integration.

Boost your impact by aligning your direct mail with digital channels like email, social, and display ads. By understanding your audience’s channel preferences, you can synchronize timing and messaging to deliver a consistent brand experience across every touchpoint.

• Personalize the experience.

Build better campaigns by understanding who you’re talking to. You can use demographic, behavioral, and transactional data to create personalized messages that speak directly to each audience group. With DMD’s data-driven variable color printing, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual. Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

• Make sure the Call-To-Action stands out.

Guide your audience with a clear, compelling call-to-action (CTA). Using bold typography, contrasting colors, and strategic placement will help ensure it stands out. By offering multiple response methods, such as QR codes, URLs, or phone numbers, you’ll make it easier for customers to respond.

• DMD will guide you on the USPS Design Guidelines.

You can design with confidence knowing DMD is by your side with up-to-date USPS specifications. We will ensure your mail pieces meet size, address placement, and barcode guidelines to avoid delays or added costs, and to keep your campaign on track and on budget.

• Upgrade Your Mail Strategy with DMD: USPS Savings up to 10%

The good news for mailers is that many of the current USPS promotions will return in 2026, and some with even higher discounts. DMD will help you maximize savings every step of the way.

DMD’s friendly and expert customer service team, along with our technology, allow us to efficiently manage high-volume direct mail campaigns. We focus on minimizing costs and maximizing the value of your marketing budget. Reach out to us today at in**@di*************.com.

Today’s consumer’s buying cycle is longer, more complex, and packed with digital. Direct mail offers a powerful, personal way to stand out, keep your brand top of mind, and drive results across your customer’s buying journey. Direct Mail Depot (DMD) is your trusted mail service provider and will support you every step of the way.

Why Direct Mail Works

Direct mail stands out. With ad blockers on the rise and inboxes overflowing, putting the right piece in the right hands can drive action and deliver strong ROI:

• Response rates as high as 77%.
• 40% better customer acquisition.
• 84% reported that direct mail improves multi-channel campaign performance.

 Direct Mail Generates Results Every Stage of the Buying Journey

1. Boosts awareness: 54% tried something new after receiving marketing mail.
2. Adds a personal touch: 70% say mail feels more personal than digital.
3. Reinforces loyalty with exclusive offers, check-ins, or celebratory mailings.
4. When you’re ready to get started, DMD is here for you. Your success is our priority.

USPS Tools That Take Mail Further and Qualify for Savings

Informed Delivery® gives recipients a preview of their mail via email or app, along with clickable digital content—tripling brand impressions.

Informed Visibility® lets you track mail in near real-time, helping you align digital outreach (emails, texts, ads) for maximum impact.

Retargeted Mail uses digital data to trigger timely, personalized mailings—proven to drive 8x higher response rates than digital retargeting.

Tech-Enhanced Mail That Engages

Today’s direct mail can do much more than land in a mailbox, it can launch a digital journey. USPS-supported innovations like QR Codes, augmented and virtual reality, personalized URLs (PURLs), and custom hashtags are transforming traditional mail into an interactive experience that resonates with audiences. Plus, you can earn USPS discounts of up to 7%. Complete details here.

• QR Codes allow recipients to instantly access your website, app, landing page, or video with a quick scan.
• Augmented Reality (AR) adds a wow factor by overlaying animations or 3D elements onto your mail piece using a smartphone.
• Virtual Reality (VR) offers an immersive experience by transporting recipients into a branded environment, often with a simple cardboard headset.
• PURLs create a one-to-one connection with unique web addresses tailored to individual recipients, and are perfect for tracking engagement and personalizing messaging.
• Hashtags can encourage recipients to join a conversation or campaign on social media, driving further engagement and visibility.

From QR codes to AR, these enhancements grab attention—and may unlock valuable USPS discounts. DMD helps you turn traditional mail into a high-performance marketing channel that connects, converts, and delivers results.

The savviest marketers know: direct mail still delivers — especially when backed by a smart strategy. With Direct Mail Depot (DMD) as your trusted partner, you can elevate your campaigns to perform better, reach farther, and generate stronger ROI.

Brands are shifting their approach, not just to control costs, but to ensure every dollar works harder. By embracing innovative formats, personalized messaging, and seamless integration with digital channels, they are unlocking new levels of engagement.

Here’s how it’s done, and how DMD supports you every step of the way.

Why Direct Mail Works

Marketers focused on ROI have powerful reasons to lean into mail. According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

All generations are engaging with mail. Gen X, with substantial buying power, continues to value it. Gen Z, raised in the digital age shows even greater interest. The tactile experience cuts through digital noise, building emotional connections that digital alone often can’t.

Mail as the Momentum Builder

Direct mail plays a critical role in driving conversions. Whether you’re aiming for an online sign-up, an app download, or a retail visit, mail often serves as the trigger.

Trends and Innovations in Direct Mail

Rising postal rates may challenge budgets, but savvy marketers aren’t pulling back — they’re adapting. Strategic changes in size and structure can reduce costs without reducing impact. Adding personalized QR codes can link customers directly to their offers, supporting data collection and app usage.

From high-quality embossed paper to streamlined postcards, personalization helps you connect meaningfully, at the right price point.

Personalization That Performs

Today, personalization means more than a name. With advanced data and technology, DMD creates one-to-one experiences. Our Digital Variable Color Printing allows you to tailor content by income, location, purchase history, household size, and more — all within a single mail stream.

Personalized QR codes or links enhance tracking, engagement, and relevancy — and they’re gaining traction for good reason. They’re easy to use and highly measurable.

Unlock USPS Promotions

Smart enhancements like unique die cuts, tactile finishes, or AI-generated content can earn you up to 6% or more in USPS discounts (and up to 7% or more in 2026). See details here.

Your 2025 Direct Mail Game Plan

Direct mail has evolved. It’s dynamic, data-driven, and deeply connected to your broader marketing strategy. Whether you’re returning to mail or scaling up an already successful strategy, DMD is here to help you deliver results smarter, faster, and with greater ROI.

In the fast-paced world of financial technology, where digital engagement is constant and competition is fierce, standing out requires more than just an online presence. Smart FinTech brands are turning to retargeted direct mail to re-engage prospects, reduce acquisition costs, and increase conversions.

At Direct Mail Depot (DMD), we help FinTech companies combine the precision of digital tracking with the power of tangible mail to create personalized, data-driven outreach—delivered soon after a prospect’s online interaction.

Why Retargeted Direct Mail Works for FinTech

Retargeted direct mail uses behavioral data from your website or app to send a tailored message directly to the prospect’s mailbox. Unlike digital ads or overcrowded inboxes, direct mail is personal, secure, and trusted, especially when financial decisions are at stake.

Direct mail delivers results:

• Converts 10% more customers than digital-only outreach
• 90%+ open rate (vs. email’s \~30%)
• Drives 60% of consumers back to your website
• 1% house-list response rate (vs. 0.06% digital CTR)
• Protected by over 200 federal laws via the U.S. Postal Inspection Service

This physical, less intrusive medium offers a unique trust factor, especially valuable for FinTech companies handling sensitive financial data.

Make Digital Work Harder with Direct Mail

Retargeted direct mail isn’t an either/or tactic—it works best alongside your existing digital efforts. By setting up automated triggers for visitors who didn’t convert, you create a timely, personalized follow-up that reinforces your brand.

84% of FinTech marketers report that retargeted direct mail delivers the highest ROI. In a category where trust and recognition drive customer decisions, this edge matters.

The DMD Advantage

At Direct Mail Depot, we make it easy to integrate retargeted mail into your FinTech strategy. From automated triggers to personalized content and rapid mail production, we help you convert online interest into lasting customer relationships.

FinTech moves fast and your marketing should as well. Let DMD help you turn clicks into conversions—with results you can measure. Reach out to us today at: in**@di*************.com.

Take advantage of valuable USPS mail promotions with a trusted partner by your side. Direct Mail Depot (DMD) is more than a mail house; we’re direct mail experts with deep industry knowledge and hands-on experience to help your business maximize savings and results.

Expert Guidance from Start to Finish

As your Mail Service Provider, DMD stays current on all USPS promotional offerings. We act as your advisor, managing the entire process from registration and sample submission to execution and tracking so that you can focus on your business.

Drive Innovation with Confidence

Some USPS promotions may involve unfamiliar techniques or technologies. DMD will guide you through innovative strategies like interactive formats or new printing styles, helping you test, measure, and refine campaigns for improved performance and ROI.

Increase Customer Touchpoints

The Continuous Contact promotion rewards repeat mailings with a 5% discount. By mailing more frequently to the same audience, with variations that build on your original message, you can boost engagement while reducing costs.

Available 2026 USPS Discounts Include:

5% – Integrated Technology: Enhance response rates through tech-enabled mail.

5% – Tactile, Sensory, Interactive: Create mail pieces that captivate.

5% – Continuous Contact: Get rewarded for repeat campaigns.

5% – First-Class Mail Advertising: Leverage First-Class for marketing purposes.

10% – Catalog Insights: Save big with catalog improvements.

+1% each – Informed Delivery and Sustainability Add-On Promotions.

Additional info for each discount can be found here.

Let DMD Handle the Details

From printing and prep to compliance and reporting, DMD ensures your mailings meet all USPS requirements for each promotion. We’ll track results and help optimize your future campaigns, turning discounts into measurable success.

 Get Started Today

Don’t leave potential savings on the table. Partner with DMD to take full advantage of USPS promotions and elevate your direct mail strategy.

Direct mail is evolving, and businesses that integrate Artificial Intelligence (AI) into their campaigns are gaining a competitive edge. By leveraging AI, companies can deliver hyper-targeted, personalized mailings that drive stronger engagement, boost response rates, and maximize ROI. Better yet, when you incorporate AI into your campaigns, you may qualify for a 3% discount through the USPS Integrated Technology Promotion.

At Direct Mail Depot (DMD), we specialize in helping businesses tap into the full potential of AI-powered direct mail. From strategy to execution, our experts will guide you through cost-saving opportunities and smarter marketing decisions ensuring your campaigns are both impactful and efficient.

How AI Enhances Direct Mail Campaigns

Smarter Personalization

AI analyzes data like purchase history, browsing behavior, and demographics to create deeply personalized messages, offers, and visuals, delivered right to your customer’s mailbox.

Creative Content Generation

AI tools can help craft compelling headlines, body copy, and visuals tailored to your audience, streamlining content creation and elevating design quality.

Precision Targeting and Segmentation

You can identify high-value audiences with AI’s predictive modeling. Plus, reach the customers most likely to engage with your message, and build lookalike audiences for even broader reach.

Streamlined Efficiency and Automation

From scheduling to A/B testing, AI automates repetitive marketing tasks saving you time and resources while increasing campaign accuracy.

Real-Time Optimization

AI tracks performance metrics and adapts campaigns in real time to improve results and increase ROI.

Physical-to-Digital Integration

Link direct mail to digital channels through QR codes and personalized URLs, making engagement measurable and seamless.

Omnichannel Intelligence

AI merges insights from both online and offline behavior to create a unified, data-driven customer experience.

The Business Benefits of AI in Direct Mail

• Boosts response and conversion rates
• Strengthens customer engagement and loyalty
• Improves ROI and reduce campaign costs
• Simplifies campaign execution and reporting
• To qualify for USPS AI Incentive Discounts, it’s as simple as having one sentence in the message generated by AI, and showing the message before and after the modification. Or adding a mail piece related image(s) generated using AI tools. The experts at DMD will assist you.

Partner with DMD to transform your direct mail into a smarter, more effective tool, and take advantage of exclusive USPS discounts. Your next campaign could be your most powerful yet.

Would you invest in a marketing channel with a 60%+ open rate? With USPS Informed Delivery and Direct Mail Depot (DMD), you can do that now.

Informed Delivery is a free service offered by USPS, that sends subscribers a daily email preview of what’s arriving in their physical mailbox. With 73 million users and growing, it gives businesses a powerful new way to enhance direct mail campaigns. It’s proven to boost engagement, brand recall, and response rates. Plus, DMD will be there every step of the way to ensure your campaigns run smooth.

Why Businesses Love Informed Delivery

Email Open Rates of 60%

That’s 3–4 times higher than average marketing emails.

Extra Digital Touchpoints, No Extra Cost

Your physical mail appears as a scanned image in subscribers’ daily email, plus you can add a clickable call-to-action that links to your website or special offer.

Average Time Spent on Dashboard

The USPS Informed Delivery dashboard time is 1 minute and 13 seconds. This is significantly longer than the average time spent on other websites, which is 52 seconds.

Improved Response Rates

Multiple impressions drive action. Informed Delivery campaigns consistently lead to better engagement.

Top Email Placement

Campaign-enabled mailings show up near the top of the Informed Delivery email summary.

Zero USPS Fees

Participation is free. Most service providers, including DMD, help with setup and registration. There are no ongoing costs.

Bonus: Postage Discounts

Informed Delivery is an easy add-on promotion and mail campaigns that meet the requirements will earn an additional 1% discount all year.

To make the most of Informed Delivery campaign:

• Align campaign content with your customer personas.
• Use it as part of an omnichannel strategy to reinforce your message.
• Take advantage of user tools like reminders and social sharing to extend your reach.
• Reach out to DMD as your trusted partner.
• To see the full USPS report, click here.

With Informed Delivery, your direct mail doesn’t just arrive—it gets noticed, opened, and acted upon. Reach out to us today at in**@di*************.com.

Digital channels may be fast, but they’re often fleeting. Direct mail still stands out by creating a physical connection, one that feels more personal, more trusted, and more memorable. It doesn’t get lost in the shuffle. It gets opened, read, and remembered. Direct Mail Depot (DMD) stands out as your go-to partner for all things direct mail and marketing, delivering results you can count on.

Here’s why direct mail matters and continues to earn its place in the modern marketer’s toolkit:

It’s Tangible — and That Matters

Direct mail lands directly in the hands of your audience. People touch it, hold it, and often keep it, giving your brand staying power that digital channels alone can’t match.

Personalization That Performs

With advanced data tools and customization, direct mail can be tailored to individual preferences, behaviors, and purchase history. That means every message is relevant, not generic.

Smart Spend, Long-Term Value

While print and postage have upfront costs, the payoff is often greater thanks to higher conversion rates and more meaningful customer engagement.

Supercharges Your Digital Campaigns

Direct mail doesn’t compete with digital; it complements it. Use it to reinforce your message, drive traffic to landing pages, or activate QR codes and special offers.

Trackable and Testable

Modern mail campaigns are easy to track using custom URLs, QR codes, and unique offer codes. That means you can measure success and refine your strategy.

When a well-crafted piece of mail shows up in the mailbox, people notice. It’s personal, unexpected, and surprisingly effective at getting real results in a busy marketing landscape. At DMD, we bring strategy, creativity, and reliability to every direct mail project so you can focus on what matters most.

Attention catalog mailers: the USPS has announced a brand-new Catalog Insights Base/Primary Promotion, launching in Q4 of 2025, and it’s designed to help you save 10% on eligible catalog mailings. Direct Mail Depot (DMD) is your trusted partner and is ready to help you make the most of this opportunity.

Key Details:

Discount: 10%

Registration Opens: August 15, 2025

Mailing Window: October 1, 2025 – June 30, 2026

Eligibility Requirements: Catalogs must be 12+ pages, bound or fastened, and include product, pricing, and ordering information.

What sets this promotion apart is that discounts are applied at the time of mailing, with no minimum volume requirements—a first for USPS promotions. You can mail what you normally would and still receive the savings.

This initiative, backed by the American Commerce Marketing Association (ACMA, formerly the American Catalog Mailers Association), and supported by catalog industry leaders, highlights the enduring value of catalogs and the critical role postage costs play in shaping mail volumes.

Whether you already have a mailing strategy or are looking to optimize your approach, now is the time to act. DMD is here to guide you through the registration and execution process to ensure you maximize your savings and your impact.