New postage rates take effect on July 12, 2026. This handy guide will bring you up to speed!
Navigating postal regulations doesn’t have to be complicated. At DMD, we are constantly leveraging our knowledge and expertise to help our clients reduce postage costs, avoid errors, and ensure every campaign is delivered on time.
We can help you maximize the impact of your direct mail budget with USPS promotions, which can help you save up to 10% on postage. Learn more about each opportunity:
Integrated Technology Promotion (5%)
Step beyond the basic! Incorporate emerging technologies such as Enhanced Augmented Reality, Mixed Reality, Virtual Reality, NFC, Video in Print, and mail integration with voice assistants (basic and advanced) or mobile technologies that facilitate convenient, seamless online shopping experiences.
Tactile, Sensory & Interactive Mailpiece Engagement Promotion (5%)
Develop a memorable mail piece! Enhance customer engagement through innovations in paper and stock, substrates, inks, interactive elements, and finishing techniques.
Continuous Contact Promotion (5%)
Build brand recognition! Plan marketing campaigns with multiple touchpoints to adopt a more targeted approach with your customers. Repeat mailings enhance the value of a campaign by building trust with your audience.
First-Class Mail Advertising Promotion (5%)
Reliability means results! Leverage First-Class Mail to reach your audiences with impactful advertising.
Catalog Insights Promotion (10%)
Connect with your customers! Utilize catalogs to capitalize on your unique marketing perspective in the mailbox, enhancing existing relationships with customers and reaching new audiences.
Add-On Promotions
Add-on incentives allow you to save another 1-2% on postage costs! If your mailing qualifies for one of the core promotions above, it is also eligible to apply for additional promotions offered by the USPS:
Informed Delivery (additional 1%)
Bridge the gap! Enhance your marketing with USPS’ omni-channel feature to give your mailpiece a digital element.
Sustainability (additional 1%)
Manage your impact! Utilize environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source.
Did you know….
At DMD, we use papers that qualify for the Sustainability Add-On promotion. It’s a perfect balance of stewardship and savings!
A comprehensive look at the 2026 USPS promotions is available in the annual promotional schedule. Our team is ready to help you launch a cost-effective direct mail marketing campaign that lets you stand out from the competition and connect with customers.
Additionally, check out this preview of 2027 USPS promotions to optimize future campaigns!