All Posts By

Isabella Mest

Boost Response Rates with the USPS 2026 Continuous Contact Promotion

By | Direct Mail

Strengthen your marketing impact with consistent, well-timed mailings. By planning campaigns with multiple touchpoints, you can deliver targeted messages that guide customer behavior and deepen engagement over time.

Through the USPS Continuous Contact Promotion, and add-ons, you can earn a postage discount of up to 7.5%. All this for sending follow-up USPS Marketing Mail® letters and flats to the same address. Each follow-up piece must enhance, expand on, or advance the initial message, all without duplicating it.

The outcome is a steady, targeted dialogue with your audience that can strengthen engagement and increase conversion rates, resulting in a higher ROI. Working with DMD makes this a seamless process.

Eligible Mail Options

  • USPS Marketing Mail® letters and flats
  • Nonprofit Marketing Mail letters and flats

Here is an example of an eligible mailing campaign, keeping in mind that each follow-up piece should advance, refine, or build on the prior message:

Initial Mailer: Introducing a new health benefit plan.

Follow-up Mailer 1: Promoting savings for signing up with this plan.

Follow-up Mailer 2: Promoting additional benefits included with the new plan.

Each subsequent piece enhances the story, adds relevance, and meaningfully extends the original message. This creates a logical, progressive narrative for the recipient. Plus, on a 100,000-piece mailing, you’d save approximately $2,800!

USPS Continuous Contact Promotion Details:
Promotion Period: April 1, 2026 – December 31, 2026.
Registration: February 15 – December 31, 2026.
Eligible mail classes: Marketing Mail, letters and flats; Non-Profit Mail, letters and flats.

Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS Continuous Contact Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD is your trusted partner and we’ll handle all the details.

From printing and prep to compliance and reporting, DMD ensures your mailings meet all USPS requirements for each promotion. We’ll track results and help optimize your future campaigns, turning discounts into measurable success.

DMD Tips to Improve Your 2026 Direct Mail Results

By | Direct Mail

Direct mail creates a meaningful, standout connection that keeps your brand top of mind and engages customers at every stage of their buying path. Direct Mail Depot (DMD) is your reliable partner, providing expert support every step of the way.

Here are a few tips that will elevate your direct mail strategy in 2026.

  • It’s best to prioritize quality over quantity in your list. Smaller, data-informed audiences lead to sharper messaging, stronger offers, and better use of your budget.
  • Think of your envelope as paid real estate. It should grab attention instantly and give your customers a clear reason to open it. Even better is when it sparks emotion, curiosity, or urgency.
  • Make your QR code impossible to miss. It should pop, so that it stands out visually and offers a reward to the recipient. You want them to understand why they should scan.
  • Take advantage of the 2026 USPS promotions. Most are repeating from 2025, and many with even bigger discounts, up to 12% when combined with add-ons.
  • Personalize where it counts. All components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for the household. Each person will receive a direct mail piece that specifically speaks to them.
  • Treat your paper and finishing as performance drivers. These choices shape perception, readability, and response, in addition to aesthetics.
  • Make direct mail part of a broader journey. It doesn’t compete with digital; it complements it. You can use your mail to reinforce your message, and drive inquiries to landing pages.
  • Plan a series of mailings to the same household instead of sending one-off campaigns for more effective results. You may also qualify for a postage discount with the USPS Continuous Contact Promotion, up to 7% including the two add-ons.

When a thoughtful piece of mail lands in your mailbox, it stands out. It feels personal, intentional, and is effective. At DMD, we deliver strategy, creativity, and dependable service so that you can stay focused on what matters most.

Reach out to us today at in**@di*************.com.

Partnership. Precision. Performance.

By | Direct Mail

If you think price is the only measure of value when evaluating a mail service provider, you haven’t partnered with DMD.

Why Businesses Choose DMD

At DMD, we go far beyond competitive pricing. As your trusted partner in direct mail, we make it easy to do business—from start to finish.

  • Industry Expertise: Our team is an authority on mail and marketing trends, postal regulations, and industry best practices.
  • Educational Resources: Through DMD University, we provide white papers and insights that keep our clients informed and empowered.
  • Fast Turnarounds: Our streamlined processes and in-house production ensure speed without sacrificing quality.
  • Proven Scale: With the capability to produce over 40 million mail pieces per month, we deliver the scale and agility your business needs.
  • Reliable Partnership: As a woman-owned, locally operated company, we take pride in relationships built on trust, transparency, and results.

The DMD Difference

When you evaluate a business partner, consider how their approach influences your goals, expectations, and ROI. At DMD, we respect your time and your investment. Our mission is simple: deliver solutions that perform and pay off in a big way.

We combine hands-on experience with data-driven technology to manage high-volume mailings efficiently, helping you cut costs and maximize every marketing dollar.

Whether you need a quick turnaround or strategic campaign support, our responsive team and workflow control systems keep every project on track.

DMD offers end-to-end direct mail services, including:

  • Postal logistics
  • Digital printing
  • Finishing and lettershop services
  • Data processing
  • Mail tracking and handling

All under one roof.

When you choose DMD, you gain more than a service provider—you gain a trusted partner dedicated to helping your business grow.

Let’s build something great together. Contact DMD today and turn your direct mail strategy into a results-driven powerhouse.

Commingling Done Right with DMD: Smarter Mail, Greater Savings

By | Direct Mail

Save money, streamline delivery, and stay in control of your mailings with Direct Mail Depot’s (DMD) full-service commingling. Our data-driven process optimizes every piece for maximum postal savings, visibility, and speed, so that your mail gets where it needs to go, efficiently, affordably and on time.

In direct mail, efficiency is everything. DMD’s commingling and presort solutions help businesses cut costs and improve delivery performance through smart postal optimization. With real-time tracking, flexible scheduling, and complete accountability, you’ll always know where your mail is, and that it will arrive by the promised in-home delivery window.

DMD works with the most advanced presort and commingling partner in the industry. That partnership allows us to fine-tune every mailing, every day, on every job giving you unmatched precision and peace of mind. Commingling also enables file name suppression deeper in the mailing process, beyond what’s possible when mail is entered directly into the postal system.

We also provide twice-weekly pools, and even split pools when needed, to keep your mail moving quickly through the USPS network. And when exceptions arise, our expert team handles them directly with USPS so that you don’t have to worry.

Many companies hesitate to commingle because they are concerned their mail will land in the same mailbox as a competitor’s. The truth is that can happen even without commingling. USPS often delivers similar mailings from different senders on the same day. The difference is that commingling with DMD lets you benefit from the best available postage rates in the timeliest fashion.

Here’s how it works: commingling combines mail from multiple senders headed to the same areas, allowing DMD to deliver directly to key USPS processing centers. This reduces the work USPS incurs while handling, and qualifies your mail for additional postage rate discounts. Even if you’re saving a penny per piece, that can add up to thousands of dollars saved on your mailings.

At DMD, commingling isn’t a one-size-fits-all approach. We analyze each mailing to find the right balance between commingling and drop-shipping for maximum efficiency. Every strategy is customized based on your mail’s volume, geography, and goals.

The results are faster delivery, lower postage, and complete transparency from start to finish.

By partnering with DMD, you’re not just outsourcing mail, you’re gaining a trusted ally with decades of USPS expertise and a commitment to world-class service. When you’re ready to save more, track better, and mail smarter, DMD is ready to deliver.

Transform Your Mail into an Experience

By | Direct Mail

Surprise and engage your customers with mail that does more than deliver a message, it creates an experience. The 2026 USPS Integrated Technology Promotion encourages businesses to use innovative digital technologies to connect print and interactive media, transforming how customers see, hear, and respond to your brand. Plus, with this promotion including the add-ons, you can qualify for postal savings of up to 7%.

At DMD, we make it simple. We’ll partner with you every step of the way to design and execute a campaign that stands out and qualifies for valuable USPS discounts.

You can choose your own start date anytime during the 2026 promotion period. The promotion runs for up to six consecutive months between January 1 and December 31, 2026, and is linked to your Customer Registration ID (CRID). Discounts apply during your selected six-month campaign window.

You can bring your brand to life through one of these eight exciting, discounted technologies designed to enhance customer engagement and response:

  • Augmented Reality (AR): Blend print with digital by overlaying 3D images, animations, or effects on real-world objects.
  • Mixed Reality (MR): Merge physical and virtual experiences using immersive sight, sound, and touch elements.
  • Virtual Reality (VR): Transport customers into an interactive environment that fully immerses them in your brand story.
  • Voice Assistant Integration: Connect your mail to voice-activated experiences that enhance convenience and engagement.
  • Video in Print (ViP): Embed video directly into your printed piece for a surprising, multimedia experience.
  • Near Field Communication (NFC): Enable instant digital interaction with a simple tap from an NFC-enabled smartphone.
  • Mobile Shopping: Turn mail into a direct sales channel by linking customers seamlessly to online purchases.
  • Artificial Intelligence (AI): Use AI to generate unique content and creative elements that personalize each mail piece.

Earn up to 7% in USPS discounts by combining the TSI Promotion and both add-ons: Informed Delivery and Sustainability. DMD makes it easy to maximize your mail savings.

DMD can help you reimagine direct mail—combining tactile impact with digital innovation to create campaigns your customers won’t forget.

Let’s turn your next mail piece into a memorable, sensory experience.

Mail That Moves, Shines, Surprises and Saves

By | Direct Mail

Save up to 7.5% by turning ordinary mail into a true sensory experience with the USPS Tactile, Sensory & Interactive (TSI) Promotion.  Work with DMD in 2026 to earn your largest postage savings possible.

The USPS TSI Promotion rewards mailers who incorporate innovative papers, finishes, inks, and dimensional elements that engage sight, sound, scent, touch, and even taste.

From shimmering coatings and textured papers to pop-ups, folds, and motion-driven designs, every element invites customers to see, feel, and interact with your message in unforgettable ways. These creative touches grab attention, inspire action and strengthen brand connections.

Specialty Inks
Add excitement and depth with inks that shimmer, shift color, or reveal hidden messages, captivating recipients from the first glance.

Sensory Treatments
Engage multiple senses with unique textures, scents, or finishes that make your mail stand out and stick in memory.

Interactive Elements
Encourage hands-on engagement with features like folds, pop-ups, or movement turning your mail piece into an experience your audience will remember.

USPS TSI Promotion Details:
Promotion Period: January 1 – June 30, 2026
Registration: Now through June 30, 2026
Eligible mail classes: First-Class and Marketing Mail
Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS TSI Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD will help you turn your ordinary mail into a memorable sensory experience. Reach out to us today.

Partnering with DMD and USPS for Seamless Direct Mail

By | Direct Mail

Navigating postal regulations doesn’t have to be complicated. At DMD, we’ve worked closely with USPS for decades, building strong relationships and mastering compliance with key programs. This expertise helps our clients reduce postage costs, avoid costly errors, and ensure every campaign is delivered on time—maximizing ROI and strengthening customer connections.

Extend Your Reach with Informed Delivery
Informed Delivery is a powerful USPS feature that gives residential customers a digital preview of their incoming mail. Through email, mobile app, or online dashboard, recipients see scanned images of letter-size mail before it reaches their mailbox. It’s free and consumers can register here.

For businesses, this opens the door to even greater engagement. By pairing physical mail with digital previews, you can reinforce your message with custom ads and interactive content creating more impressions, boosting response rates, and amplifying campaign impact.

Along with our full range of direct mail, printing, converting, finishing, and lettershop services, DMD also supports Informed Delivery campaigns. From creating compliant digital artwork to executing seamless campaigns, we help you leverage this USPS program to meet your marketing goals.

DMD provides additional tools and resources including the 2025 USPS promotions, click here, and the postage rate sheet, click here.

Reach out to us and we’ll help you launch a cost-effective direct mail marketing campaign that lets you stand out from the competition and connect with customers.

Connecting Businesses and Customers with DMD White Papers

By | Direct Mail

At DMD, we know the right information empowers better marketing decisions. That’s why we’ve created a library of articles and white papers designed to help you explore the latest strategies, technologies, and opportunities in direct mail. Our papers highlight proven tactics and innovative solutions, showing how DMD partners with you to deliver measurable results.

Modern Direct Mail

Together, digital and direct mail create a powerful, complementary marketing mix. Incorporating direct mail into your marketing mix results in a stronger campaign, with consistent marketing performance.

This white paper outlines how direct mail has advanced into a data-driven channel and highlights the advantages of blending it with digital to increase ROI, improve response, and support every stage of the customer journey.

USPS Informed Delivery  

USPS® Informed Delivery gives businesses a powerful way to extend the impact of direct mail. By providing over 73 million subscribers with a daily digital preview of their mail, this free service creates an additional touchpoint that blends physical and digital engagement.

For marketers, it means higher visibility, stronger brand presence, and the opportunity to drive immediate online action through clickable CTAs.

This white paper explores how Informed Delivery works, why it matters, and how to use it effectively to maximize campaign results.

Artificial intelligence (AI)

Artificial intelligence is transforming direct mail into a smarter, faster, and more effective marketing channel. By leveraging AI for personalization, targeting, and automation, businesses can deliver highly relevant messages that feel as timely as digital campaigns. AI makes every mail piece more impactful—while also qualifying marketers for valuable USPS® postage discounts.

This white paper explores how AI enhances direct mail and how to put it to work for your campaigns.

Healthcare

Reaching patients in today’s healthcare environment requires more than just compliance, it demands communication that is secure, trustworthy, and highly personal. Direct mail offers a powerful, HIPAA-compliant way to connect with patients while overcoming the challenges of limited advertising channels. Direct mail is tangible, private, and proven to inspire confidence.

Yet many healthcare organizations lack the in-house expertise needed to manage these campaigns effectively. That’s where DMD comes in. We provide end-to-end support, from strategic planning and list segmentation to design, messaging, and fulfillment. This ensures every mailing is both impactful and compliant.

As a SOC 2, Type 2 Certified partner, we meet the highest standards for data security, confidentiality, and privacy. With our advanced tracking, reporting, and campaign optimization, providers can achieve stronger engagement, measurable ROI, and lasting patient trust.

This white paper explores how customized direct mail campaigns are driving results across the healthcare industry. Click here to learn more.

Our goal is simple: to give you the knowledge and support you need to make direct mail one of your most effective marketing. DMD is your trusted partner.

Smarter Direct Mail Starts with DMD

By | Direct Mail

For over 25 years, DMD has been more than a service provider, we’ve been a trusted partner.

From start to finish, we bring every part of your direct mail campaign under one roof: postal services, digital printing, finishing, lettershop, data processing, tracking, handling, and fulfillment. Always hands-on, no delays, just streamlined execution that saves you time and money.

Our advanced technology and deep expertise allow us to manage high-volume direct mail campaigns, helping you stretch every marketing dollar further while delivering results that count.

Why Choose DMD

Experience That Matters

Our Customer Success Team has many years of combined expertise, powering campaigns for some of the nation’s most recognized direct marketers. With a consultative approach, we ensure every detail is optimized for performance, efficiency, and ROI.

Agility You Can Count On

As a mid-sized provider, we’re big enough to handle major campaigns and nimble enough to pivot quickly when your needs change. That means less red tape and more responsiveness.

Capacity to Deliver

Tight deadlines, high volumes or complex projects? We have the resources and capacity to deliver on time, on budget, and without compromise.

Security You Can Trust

DMD is SOC 2 Certified, a prestigious certification that proves our commitment to top-tier data security and customer trust. Few companies achieve this, and we’re proud to be among them.

DMD is also a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, NIST, ISO, etc.). You can rest assured that the necessary controls, policies and procedures are in place to keep your data safe, both electronically and in print.

Your Mail is our mission. For 25+ years, DMD has delivered campaigns that perform. We are here to help you. With us as your trusted partner, you’ll stand out and drive lasting success with your customers.

From Good to Great: Elevate Your Direct Mail Campaigns

By | Direct Mail

Direct mail success starts with DMD and these tips.

  •  Use clear, streamlined copy.

Audiences respond best to clean, concise messaging. White space will help guide the readers’ eyes, and display content into digestible pieces. It’s ideal to use bold, catchy headlines, short paragraphs, and bulleted lists. Icons and visuals can be added to convey key points and help your message stand out.

  • Prioritize high-quality, up-to-date data.

Strong campaigns start with accurate data. With DMD as your trusted partner, you can count on us to validate your lists to improve ROI, deliverability, and brand trust.

  • Test and optimize.

Effective marketers use testing to drive results. With A/B tests, you can evaluate headlines, offers, formats, and calls-to-action to discover what resonates best with the audience, and maximizes ROI across campaigns.

  • Create Omnichannel Integration.

Boost your impact by aligning your direct mail with digital channels like email, social, and display ads. By understanding your audience’s channel preferences, you can synchronize timing and messaging to deliver a consistent brand experience across every touchpoint.

  • Personalize the experience.

Build better campaigns by understanding who you’re talking to. You can use demographic, behavioral, and transactional data to create personalized messages that speak directly to each audience group. With DMD’s data-driven variable color printing, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual. Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

  • Make sure the Call-To-Action stands out.

Guide your audience with a clear, compelling call-to-action (CTA). Using bold typography, contrasting colors, and strategic placement will help ensure it stands out. By offering multiple response methods, such as QR codes, URLs, or phone numbers, you’ll make it easier for customers to respond.

  • DMD will guide you on the USPS Design Guidelines.

You can design with confidence knowing DMD is by your side with up-to-date USPS specifications. We will ensure your mail pieces meet size, address placement, and barcode guidelines to avoid delays or added costs, and to keep your campaign on track and on budget.

  • Upgrade Your Mail Strategy with DMD: USPS Savings up to 10%

The good news for mailers is that many of the current USPS promotions will return in 2026, and some with even higher discounts. DMD will help you maximize savings every step of the way.

DMD’s friendly and expert customer service team, along with our technology, allow us to efficiently manage high-volume direct mail campaigns. We focus on minimizing costs and maximizing the value of your marketing budget. Reach out to us today at in**@di*************.com.

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