All Posts By

Isabella Mest

Commingling Done Right with DMD: Smarter Mail, Greater Savings

By | Direct Mail

Save money, streamline delivery, and stay in control of your mailings with Direct Mail Depot’s (DMD) full-service commingling. Our data-driven process optimizes every piece for maximum postal savings, visibility, and speed, so that your mail gets where it needs to go, efficiently, affordably and on time.

In direct mail, efficiency is everything. DMD’s commingling and presort solutions help businesses cut costs and improve delivery performance through smart postal optimization. With real-time tracking, flexible scheduling, and complete accountability, you’ll always know where your mail is, and that it will arrive by the promised in-home delivery window.

DMD works with the most advanced presort and commingling partner in the industry. That partnership allows us to fine-tune every mailing, every day, on every job giving you unmatched precision and peace of mind. Commingling also enables file name suppression deeper in the mailing process, beyond what’s possible when mail is entered directly into the postal system.

We also provide twice-weekly pools, and even split pools when needed, to keep your mail moving quickly through the USPS network. And when exceptions arise, our expert team handles them directly with USPS so that you don’t have to worry.

Many companies hesitate to commingle because they are concerned their mail will land in the same mailbox as a competitor’s. The truth is that can happen even without commingling. USPS often delivers similar mailings from different senders on the same day. The difference is that commingling with DMD lets you benefit from the best available postage rates in the timeliest fashion.

Here’s how it works: commingling combines mail from multiple senders headed to the same areas, allowing DMD to deliver directly to key USPS processing centers. This reduces the work USPS incurs while handling, and qualifies your mail for additional postage rate discounts. Even if you’re saving a penny per piece, that can add up to thousands of dollars saved on your mailings.

At DMD, commingling isn’t a one-size-fits-all approach. We analyze each mailing to find the right balance between commingling and drop-shipping for maximum efficiency. Every strategy is customized based on your mail’s volume, geography, and goals.

The results are faster delivery, lower postage, and complete transparency from start to finish.

By partnering with DMD, you’re not just outsourcing mail, you’re gaining a trusted ally with decades of USPS expertise and a commitment to world-class service. When you’re ready to save more, track better, and mail smarter, DMD is ready to deliver.

Transform Your Mail into an Experience

By | Direct Mail

Surprise and engage your customers with mail that does more than deliver a message, it creates an experience. The 2026 USPS Integrated Technology Promotion encourages businesses to use innovative digital technologies to connect print and interactive media, transforming how customers see, hear, and respond to your brand. Plus, with this promotion including the add-ons, you can qualify for postal savings of up to 7.5%.

At DMD, we make it simple. We’ll partner with you every step of the way to design and execute a campaign that stands out and qualifies for valuable USPS discounts.

You can choose your own start date anytime during the 2026 promotion period. The promotion runs for up to six consecutive months between January 1 and December 31, 2026, and is linked to your Customer Registration ID (CRID). Discounts apply during your selected six-month campaign window.

You can bring your brand to life through one of these eight exciting, discounted technologies designed to enhance customer engagement and response:

  • Augmented Reality (AR): Blend print with digital by overlaying 3D images, animations, or effects on real-world objects.
  • Mixed Reality (MR): Merge physical and virtual experiences using immersive sight, sound, and touch elements.
  • Virtual Reality (VR): Transport customers into an interactive environment that fully immerses them in your brand story.
  • Voice Assistant Integration: Connect your mail to voice-activated experiences that enhance convenience and engagement.
  • Video in Print (ViP): Embed video directly into your printed piece for a surprising, multimedia experience.
  • Near Field Communication (NFC): Enable instant digital interaction with a simple tap from an NFC-enabled smartphone.
  • Mobile Shopping: Turn mail into a direct sales channel by linking customers seamlessly to online purchases.
  • Artificial Intelligence (AI): Use AI to generate unique content and creative elements that personalize each mail piece.

Earn up to 7.5% in USPS discounts by combining the TSI Promotion and both add-ons with eDoc submission. DMD makes it easy to maximize your mail savings.

DMD can help you reimagine direct mail—combining tactile impact with digital innovation to create campaigns your customers won’t forget.

Let’s turn your next mail piece into a memorable, sensory experience.

 

Mail That Moves, Shines, Surprises and Saves

By | Direct Mail

Save up to 7.5% by turning ordinary mail into a true sensory experience with the USPS Tactile, Sensory & Interactive (TSI) Promotion.  Work with DMD in 2026 to earn your largest postage savings possible.

The USPS TSI Promotion rewards mailers who incorporate innovative papers, finishes, inks, and dimensional elements that engage sight, sound, scent, touch, and even taste.

From shimmering coatings and textured papers to pop-ups, folds, and motion-driven designs, every element invites customers to see, feel, and interact with your message in unforgettable ways. These creative touches grab attention, inspire action and strengthen brand connections.

Specialty Inks
Add excitement and depth with inks that shimmer, shift color, or reveal hidden messages, captivating recipients from the first glance.

Sensory Treatments
Engage multiple senses with unique textures, scents, or finishes that make your mail stand out and stick in memory.

Interactive Elements
Encourage hands-on engagement with features like folds, pop-ups, or movement turning your mail piece into an experience your audience will remember.

USPS TSI Promotion Details:
Promotion Period: January 1 – June 30, 2026
Registration: Now through June 30, 2026
Eligible mail classes: First-Class and Marketing Mail
Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS TSI Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD will help you turn your ordinary mail into a memorable sensory experience. Reach out to us today.

Partnering with DMD and USPS for Seamless Direct Mail

By | Direct Mail

Navigating postal regulations doesn’t have to be complicated. At DMD, we’ve worked closely with USPS for decades, building strong relationships and mastering compliance with key programs. This expertise helps our clients reduce postage costs, avoid costly errors, and ensure every campaign is delivered on time—maximizing ROI and strengthening customer connections.

Extend Your Reach with Informed Delivery
Informed Delivery is a powerful USPS feature that gives residential customers a digital preview of their incoming mail. Through email, mobile app, or online dashboard, recipients see scanned images of letter-size mail before it reaches their mailbox. It’s free and consumers can register here.

For businesses, this opens the door to even greater engagement. By pairing physical mail with digital previews, you can reinforce your message with custom ads and interactive content creating more impressions, boosting response rates, and amplifying campaign impact.

Along with our full range of direct mail, printing, converting, finishing, and lettershop services, DMD also supports Informed Delivery campaigns. From creating compliant digital artwork to executing seamless campaigns, we help you leverage this USPS program to meet your marketing goals.

DMD provides additional tools and resources including the 2025 USPS promotions, click here, and the postage rate sheet, click here.

Reach out to us and we’ll help you launch a cost-effective direct mail marketing campaign that lets you stand out from the competition and connect with customers.

Connecting Businesses and Customers with DMD White Papers

By | Direct Mail

At DMD, we know the right information empowers better marketing decisions. That’s why we’ve created a library of articles and white papers designed to help you explore the latest strategies, technologies, and opportunities in direct mail. Our papers highlight proven tactics and innovative solutions, showing how DMD partners with you to deliver measurable results.

Modern Direct Mail

Together, digital and direct mail create a powerful, complementary marketing mix. Incorporating direct mail into your marketing mix results in a stronger campaign, with consistent marketing performance.

This white paper outlines how direct mail has advanced into a data-driven channel and highlights the advantages of blending it with digital to increase ROI, improve response, and support every stage of the customer journey.

USPS Informed Delivery  

USPS® Informed Delivery gives businesses a powerful way to extend the impact of direct mail. By providing over 73 million subscribers with a daily digital preview of their mail, this free service creates an additional touchpoint that blends physical and digital engagement.

For marketers, it means higher visibility, stronger brand presence, and the opportunity to drive immediate online action through clickable CTAs.

This white paper explores how Informed Delivery works, why it matters, and how to use it effectively to maximize campaign results.

Artificial intelligence (AI)

Artificial intelligence is transforming direct mail into a smarter, faster, and more effective marketing channel. By leveraging AI for personalization, targeting, and automation, businesses can deliver highly relevant messages that feel as timely as digital campaigns. AI makes every mail piece more impactful—while also qualifying marketers for valuable USPS® postage discounts.

This white paper explores how AI enhances direct mail and how to put it to work for your campaigns.

Healthcare

Reaching patients in today’s healthcare environment requires more than just compliance, it demands communication that is secure, trustworthy, and highly personal. Direct mail offers a powerful, HIPAA-compliant way to connect with patients while overcoming the challenges of limited advertising channels. Direct mail is tangible, private, and proven to inspire confidence.

Yet many healthcare organizations lack the in-house expertise needed to manage these campaigns effectively. That’s where DMD comes in. We provide end-to-end support, from strategic planning and list segmentation to design, messaging, and fulfillment. This ensures every mailing is both impactful and compliant.

As a SOC 2, Type 2 Certified partner, we meet the highest standards for data security, confidentiality, and privacy. With our advanced tracking, reporting, and campaign optimization, providers can achieve stronger engagement, measurable ROI, and lasting patient trust.

This white paper explores how customized direct mail campaigns are driving results across the healthcare industry. Click here to learn more.

Our goal is simple: to give you the knowledge and support you need to make direct mail one of your most effective marketing. DMD is your trusted partner.

Smarter Direct Mail Starts with DMD

By | Direct Mail

For over 25 years, DMD has been more than a service provider, we’ve been a trusted partner.

From start to finish, we bring every part of your direct mail campaign under one roof: postal services, digital printing, finishing, lettershop, data processing, tracking, handling, and fulfillment. Always hands-on, no delays, just streamlined execution that saves you time and money.

Our advanced technology and deep expertise allow us to manage high-volume direct mail campaigns, helping you stretch every marketing dollar further while delivering results that count.

Why Choose DMD

Experience That Matters

Our Customer Success Team has many years of combined expertise, powering campaigns for some of the nation’s most recognized direct marketers. With a consultative approach, we ensure every detail is optimized for performance, efficiency, and ROI.

Agility You Can Count On

As a mid-sized provider, we’re big enough to handle major campaigns and nimble enough to pivot quickly when your needs change. That means less red tape and more responsiveness.

Capacity to Deliver

Tight deadlines, high volumes or complex projects? We have the resources and capacity to deliver on time, on budget, and without compromise.

Security You Can Trust

DMD is SOC 2 Certified, a prestigious certification that proves our commitment to top-tier data security and customer trust. Few companies achieve this, and we’re proud to be among them.

DMD is also a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, NIST, ISO, etc.). You can rest assured that the necessary controls, policies and procedures are in place to keep your data safe, both electronically and in print.

Your Mail is our mission. For 25+ years, DMD has delivered campaigns that perform. We are here to help you. With us as your trusted partner, you’ll stand out and drive lasting success with your customers.

From Good to Great: Elevate Your Direct Mail Campaigns

By | Direct Mail

Direct mail success starts with DMD and these tips.

  •  Use clear, streamlined copy.

Audiences respond best to clean, concise messaging. White space will help guide the readers’ eyes, and display content into digestible pieces. It’s ideal to use bold, catchy headlines, short paragraphs, and bulleted lists. Icons and visuals can be added to convey key points and help your message stand out.

  • Prioritize high-quality, up-to-date data.

Strong campaigns start with accurate data. With DMD as your trusted partner, you can count on us to validate your lists to improve ROI, deliverability, and brand trust.

  • Test and optimize.

Effective marketers use testing to drive results. With A/B tests, you can evaluate headlines, offers, formats, and calls-to-action to discover what resonates best with the audience, and maximizes ROI across campaigns.

  • Create Omnichannel Integration.

Boost your impact by aligning your direct mail with digital channels like email, social, and display ads. By understanding your audience’s channel preferences, you can synchronize timing and messaging to deliver a consistent brand experience across every touchpoint.

  • Personalize the experience.

Build better campaigns by understanding who you’re talking to. You can use demographic, behavioral, and transactional data to create personalized messages that speak directly to each audience group. With DMD’s data-driven variable color printing, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual. Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

  • Make sure the Call-To-Action stands out.

Guide your audience with a clear, compelling call-to-action (CTA). Using bold typography, contrasting colors, and strategic placement will help ensure it stands out. By offering multiple response methods, such as QR codes, URLs, or phone numbers, you’ll make it easier for customers to respond.

  • DMD will guide you on the USPS Design Guidelines.

You can design with confidence knowing DMD is by your side with up-to-date USPS specifications. We will ensure your mail pieces meet size, address placement, and barcode guidelines to avoid delays or added costs, and to keep your campaign on track and on budget.

  • Upgrade Your Mail Strategy with DMD: USPS Savings up to 10%

The good news for mailers is that many of the current USPS promotions will return in 2026, and some with even higher discounts. DMD will help you maximize savings every step of the way.

DMD’s friendly and expert customer service team, along with our technology, allow us to efficiently manage high-volume direct mail campaigns. We focus on minimizing costs and maximizing the value of your marketing budget. Reach out to us today at in**@di*************.com.

Unlocking ROI with Direct Mail Innovations

By | Direct Mail

Today’s consumer’s buying cycle is longer, more complex, and packed with digital. Direct mail offers a powerful, personal way to stand out, keep your brand top of mind, and drive results across your customer’s buying journey. Direct Mail Depot (DMD) is your trusted mail service provider and will support you every step of the way.

Why Direct Mail Works

Direct mail stands out. With ad blockers on the rise and inboxes overflowing, putting the right piece in the right hands can drive action and deliver strong ROI:

  • Response rates as high as 77%.
  • 40% better customer acquisition.
  • 84% reported that direct mail improves multi-channel campaign performance.

 Direct Mail Generates Results Every Stage of the Buying Journey

  1. Boosts awareness: 54% tried something new after receiving marketing mail.
  2. Adds a personal touch: 70% say mail feels more personal than digital.
  3. Reinforces loyalty with exclusive offers, check-ins, or celebratory mailings.
  4. When you’re ready to get started, DMD is here for you. Your success is our priority.

USPS Tools That Take Mail Further and Qualify for Savings

Informed Delivery® gives recipients a preview of their mail via email or app, along with clickable digital content—tripling brand impressions.

Informed Visibility® lets you track mail in near real-time, helping you align digital outreach (emails, texts, ads) for maximum impact.

Retargeted Mail uses digital data to trigger timely, personalized mailings—proven to drive 8x higher response rates than digital retargeting.

Tech-Enhanced Mail That Engages

Today’s direct mail can do much more than land in a mailbox, it can launch a digital journey. USPS-supported innovations like QR Codes, augmented and virtual reality, personalized URLs (PURLs), and custom hashtags are transforming traditional mail into an interactive experience that resonates with audiences. Plus, you can earn USPS discounts of up to 7%. Complete details here.

  • QR Codes allow recipients to instantly access your website, app, landing page, or video with a quick scan.
  • Augmented Reality (AR) adds a wow factor by overlaying animations or 3D elements onto your mail piece using a smartphone.
  • Virtual Reality (VR) offers an immersive experience by transporting recipients into a branded environment, often with a simple cardboard headset.
  • PURLs create a one-to-one connection with unique web addresses tailored to individual recipients, and are perfect for tracking engagement and personalizing messaging.
  • Hashtags can encourage recipients to join a conversation or campaign on social media, driving further engagement and visibility.

From QR codes to AR, these enhancements grab attention—and may unlock valuable USPS discounts. DMD helps you turn traditional mail into a high-performance marketing channel that connects, converts, and delivers results.

From Touchpoint to Conversion: The Modern Direct Mail Strategy

By | Direct Mail

The savviest marketers know: direct mail still delivers — especially when backed by a smart strategy. With DMD as your trusted partner, you can elevate your campaigns to perform better, reach farther, and generate stronger ROI.

Brands are shifting their approach, not just to control costs, but to ensure every dollar works harder. By embracing innovative formats, personalized messaging, and seamless integration with digital channels, they are unlocking new levels of engagement.

Here’s how it’s done, and how DMD supports you every step of the way.

Why Direct Mail Works

Marketers focused on ROI have powerful reasons to lean into mail. According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

All generations are engaging with mail. Gen X, with substantial buying power, continues to value it. Gen Z, raised in the digital age shows even greater interest. The tactile experience cuts through digital noise, building emotional connections that digital alone often can’t.

Mail as the Momentum Builder

Direct mail plays a critical role in driving conversions. Whether you’re aiming for an online sign-up, an app download, or a retail visit, mail often serves as the trigger.

Trends and Innovations in Direct Mail

Rising postal rates may challenge budgets, but savvy marketers aren’t pulling back — they’re adapting. Strategic changes in size and structure can reduce costs without reducing impact. Adding personalized QR codes can link customers directly to their offers, supporting data collection and app usage.

From high-quality embossed paper to streamlined postcards, personalization helps you connect meaningfully, at the right price point.

Personalization That Performs

Today, personalization means more than a name. With advanced data and technology, DMD creates one-to-one experiences. Our Digital Variable Color Printing allows you to tailor content by income, location, purchase history, household size, and more — all within a single mail stream.

Personalized QR codes or links enhance tracking, engagement, and relevancy — and they’re gaining traction for good reason. They’re easy to use and highly measurable.

Unlock USPS Promotions

Smart enhancements like unique die cuts, tactile finishes, or AI-generated content can earn you up to 6% or more in USPS discounts (and up to 7% or more in 2026). See details here.

Your 2025 Direct Mail Game Plan

Direct mail has evolved. It’s dynamic, data-driven, and deeply connected to your broader marketing strategy. Whether you’re returning to mail or scaling up an already successful strategy, DMD is here to help you deliver results smarter, faster, and with greater ROI.

10 Direct Mail Must-Dos for Marketing Success

By | Uncategorized

Direct mail remains a powerful marketing tool when done right, and with the right partner. DMD is your trusted partner and will be with you every step of the way.

Here are 10 essential tips to ensure your campaigns stand out and deliver results:

  1. Define and Segment Your Audience

A well-defined target audience will result in an effective direct mail campaign. Segment your mailing list using demographics, customer behavior, or purchase history to ensure your message is highly relevant and resonates with the right customers.

  1. Include a Strong, Specific Call to Action (CTA)

Make it clear what you would like the customer to do, whether that’s calling a number, visiting a landing page, or using a special offer. A compelling CTA drives engagement and boosts response rates.

  1. Customize Every Piece

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including personal preferences, demographics, location, income, occupation, purchase history, and household size.

  1. Design with purpose

Keep layouts clean, readable, and visually focused.  Your design should be easy to navigate and draw attention to the headline, key message, and CTA.

  1. Test Everything

A/B testing allows you to compare different versions of your copy, design, or offer to see what resonates most with your audience. You can even change images within a mailing to measure the impact of personalized targeting—testing psychographic variables within defined demographics. While isolating every factor analytically can be complex, these tests enable deeper insights and can significantly improve ROI.

  1. Track and Measure Your Results

Incorporate tools like QR codes, PURLs, or unique promo codes to monitor engagement. Tracking lets you evaluate performance, attribute results, and continuously refine future campaigns.

  1. Follow USPS Guidelines and Best Practices

DMD will work with you so that your mailings are formatted correctly and meet postal regulations. Partnering with a trusted mail house like us will help you avoid costly delays, plus take advantage of postal discounts.

  1. Time Your Campaigns Strategically

Plan your mailing schedule around customer behavior, key dates and buying cycles. You should maintain the right frequency, enough to stay top-of-mind without overwhelming your audience.

  1. Keep Your Message Focused and Concise

It’s best to stick to one core message. Use clear headlines, short paragraphs, and bullet points to make your content easy to skim and absorb.

  1. Use High-Quality Materials

Your mailer is a physical extension of your brand. Invest in quality paper, professional printing, and a strong finish to make a great first impression and reinforce brand credibility.

DMD Success Tips

Direct mail delivers results when executed with care and intention. By focusing on audience targeting, strong messaging, smart design, and consistent tracking, you will transform your mail into a high-performing part of your marketing strategy.

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