February 2026

Healthcare organizations are refining their marketing strategies, and direct mail continues to stand out as a powerful, trusted channel. With many healthcare marketers using a streamlined mix of advertising platforms, direct mail often plays a central role in driving awareness, engagement, and patient response.

While the healthcare industry recognizes the effectiveness of direct mail, many organizations rely on experienced partners to guide strategy, production, and execution. That’s where DMD makes the difference. As your trusted partner, we provide the technology, expertise, and insight needed to turn direct mail into a measurable growth engine that supports patient acquisition, retention, loyalty, and lead generation.

Personalization That Builds Trust.

Healthcare decisions are deeply personal. Your marketing should be too.

With advanced Digital Variable Color Printing, DMD enables you to personalize messaging, imagery, and offers within a single mail stream. Whether promoting insurance enrollment options, wellness programs, specialty services, or patient reminders, each piece can be tailored to reflect the recipient’s unique profile.

This level of customization strengthens engagement, increases response rates, and builds the trust that is essential in healthcare communications.

Driving Measurable Results with QR Codes and PURLs and Qualify for Postage Discounts.

Direct mail is tangible and credible, two qualities that matter in healthcare. By incorporating QR Codes® and Personalized URLs (PURLs), you can create an immediate path from mailbox to mobile device. You can also qualify for postage discounts, up to 7% through the USPS Integrated Technology Program.

These tools allow patients to access resources, enroll in programs, schedule appointments, or learn more about services instantly. Combined with strategic targeting and data automation, they help improve response rates while delivering measurable ROI.

In an evolving economy, direct mail remains a stable and high-performing investment, often outperforming digital-only channels when executed strategically.

Extend Your Reach with USPS Informed Delivery.

Today’s healthcare marketing connects physical and digital touchpoints. Through Informed Delivery from USPS, patients can preview incoming mail via email or an online dashboard. And you can save on postage.

DMD helps you enhance this feature with interactive ride-along content, that includes links to appointment scheduling, patient portals, social media platforms, or payment options. This seamless integration increases visibility and engagement before the mail piece even arrives in hand.

Your Partner in Healthcare Direct Mail Success.

Successful healthcare marketing requires precision, compliance awareness, and thoughtful execution. DMD supports every step—from data management and automation to print production and postal optimization—ensuring your campaigns are efficient, effective, and aligned with your goals.

Trust, consistency, and precision are key elements to financial marketing. With DMD guiding every stage of your direct mail strategy, your campaigns become more personalized, more effective, and more impactful. Plus, you’ll benefit with maximum USPS postage savings.

1. Choose the Right Format

Direct mail is flexible. The format should match the message and the audience:

• Postcards – ideal for reminders, announcements, and quick calls to action
• Flyers – great for education and infographic‑style content
• Brochures – perfect for services, programs, and financial planning overviews
• Catalogs or booklets – effective for deeper education and multi‑service campaigns

DMD helps you select the most cost-effective format based on your goals, audience, and budget, ensuring every piece works harder for your brand.

2. Lead with a Compelling Opening

The first line matters. Headlines, subject lines, and opening statements should immediately capture attention.

Effective openings may include:

• A compelling statistic
• A thought‑provoking question
• A clear benefit statement
• A unique value proposition

DMD will work with you on messaging that captures attention, draws readers in, and drives action.

3. Customize Every Message

Not all of your customers have the same needs. Customization allows you to deliver messaging that speaks directly to each of them on different goals, including retirement planning, wealth management, debt reduction, investments, or financial education.

Targeted messaging increases relevance, improves response rates, and builds stronger client relationships.

4. Stay Consistent

Consistency builds familiarity and trust. A structured mailing schedule keeps your brand visible and top of mind.

With DMD, you can plan campaigns in advance, build predictable touchpoints, and maintain consistent communication without operational stress.

5. Partner with Experts

Working with DMD simplifies execution and improves performance. Our expert team supports your campaigns with:

• Strategic planning
• Audience targeting
• Data optimization
• Creative development
• A/B testing
• Production and logistics
• Program scaling and management

We manage the complexity so you can focus on growth.

Integrating Direct Mail with Digital

Direct mail is even more powerful when paired with digital marketing. Together, they create a cohesive multichannel strategy that strengthens engagement across the entire client journey.

Personalized postcards, letters, and follow‑ups combined with digital touchpoints keep your brand visible, consistent, and trusted resulting in higher conversions and stronger client relationships.

DMD Tip

Direct mail is strategic, powerful, and proven. For financial brands, it delivers trust, credibility, visibility, and measurable ROI.

With DMD as your trusted partner, you gain expert guidance, seamless execution, and a fully supported strategy from start to finish. Every step is handled with precision so that your campaigns perform, your brand grows, and your results improve.

Modern marketing is most effective when channels work together. While digital solutions offer agility and precision, direct mail introduces a physical dimension that captures attention and extends your presence. The result is a more comprehensive, high-performing strategy.

As you look to strengthen engagement and maximize results, many companies are rediscovering the value of direct mail, not as a replacement for digital marketing, but as a powerful enhancement to it.

At DMD, we help businesses leverage direct mail as a strategic advantage within a fully integrated marketing approach. With your customers interacting with brands across multiple platforms, direct mail provides a tangible touchpoint that reinforces messaging and builds credibility. And when you work with DMD, we’ll also make sure you maximize your postage savings.

Direct mail creates a physical brand experience, and goes beyond visibility, it’s engaging, and consumers notice. Studies show that 70% of customers perceive direct mail as more personal than digital communications, creating stronger emotional engagement and deeper trust, two factors of long-term customer loyalty. [1]

A 2025 study found that 90% of marketing executives say direct mail strengthens digital campaign performance, including social media, email and paid ads, by improving engagement and conversion rates. [2]

With personalized QR Codes®, [3], targeted landing pages and interactive digital integrations, DMD transforms each mail piece into a high-conversion gateway, and with the USPS Integrated Technology promotion, you can enjoy postage savings of up to 7%.

Direct mail is also highly effective in re-engaging prospects who may not be actively responding to digital outreach. A well-timed, data-driven mail piece can reignite interest and guide customers back into the marketing funnel, and back to you.

As companies reevaluate performance across channels, many executives are prioritizing strategies that deliver consistency and measurable ROI. 79% now rank direct mail among their highest-return marketing investments. [4]

At DMD we don’t simply produce mail, we build strategies that perform. From data targeting and creative development to postal optimization, our team partners with you every step of the way to ensure your campaigns deliver meaningful, measurable results.

DMD Takeaway

Direct mail doesn’t compete with digital marketing, it strengthens it.

With DMD as your trusted partner, you can create an integrated strategy that captures attention, builds trust and drives stronger performance across every channel.

Footnotes

[1]“Direct Mail Statistics: The Top Direct Mail Marketing Statistics to Know in 2025,” Postgrid, 2025.

[3],[4] “State of Direct Mail 2025,” Lob, 2025.

[2]QR Code is a registered trademark of DENSO WAVE INCORPORATED.

Direct mail remains one of the most effective ways for financial brands to connect with prospects and clients in a meaningful, personal way. When executed strategically, it strengthens relationships, builds trust, and delivers measurable ROI. That’s where DMD comes in.

As your trusted partner, DMD guides you through every stage of the process from strategy and data to design, production, and delivery, so that your campaigns are seamless, compliant, cost‑efficient, and results‑driven. We don’t just print and mail pieces; we help you build more effective marketing programs that work.

Why Direct Mail Works for Financial Marketing

Personalization that Builds Trust

Direct mail allows you to deliver highly targeted, personalized messaging to specific audiences, all in a single mail stream. When content reflects a client’s life stage, goals, and financial needs, it creates relevance and relevance drives engagement.

Today’s consumers expect communications that feel tailored, not generic. Strategic personalization helps financial brands stand out, connect emotionally, and create stronger, longer‑lasting relationships with prospects and clients alike.

Stronger Open and Response Rates

Digital messages can be easy to pass by; however direct mail still sparks curiosity and attention.

A 2025 Focus Digital* study found that direct mail campaigns in the financial services sector achieved:

• 92% average open rate
• 95% average response rate

These results outperform the cross‑industry response average and reinforce a key insight: targeted, personalized direct mail outperforms broad, untargeted campaigns. For financial institutions and advisors, this makes direct mail a high‑impact channel within a multichannel marketing strategy.

Consistent Brand Visibility

Brand recognition and trust are critical in financial services. Direct mail strengthens brand equity by delivering tangible, professional touchpoints that complement digital campaigns.

When aligned with buyer personas and educational messaging, direct mail becomes more than promotion—it becomes a brand‑building tool that reinforces credibility, authority, and trust.

Your Data is Safe, Both Electronically and in Print.

DMD is a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, PCI, NIST, ISO, etc.).

We have also achieved SOC 2 Certification, an adherence to strict standards in five key areas: security, availability, processing integrity, confidentiality, and privacy.

Financial marketing demands trust, consistency, and precision. With DMD guiding every stage of your direct mail strategy, your campaigns become more personalized, more effective, and more impactful.

Reach out to DMD today at: in**@*************ot.com.

Footnote

*Direct-Mail Response Rates by Industry in 2025. Focus Digital, 29 Aug. 2025.