May 2025

Digital channels may be fast, but they’re often fleeting. Direct mail still stands out by creating a physical connection, one that feels more personal, more trusted, and more memorable. It doesn’t get lost in the shuffle. It gets opened, read, and remembered. Direct Mail Depot (DMD) stands out as your go-to partner for all things direct mail and marketing, delivering results you can count on.

Here’s why direct mail matters and continues to earn its place in the modern marketer’s toolkit:

It’s Tangible — and That Matters

Direct mail lands directly in the hands of your audience. People touch it, hold it, and often keep it, giving your brand staying power that digital channels alone can’t match.

Personalization That Performs

With advanced data tools and customization, direct mail can be tailored to individual preferences, behaviors, and purchase history. That means every message is relevant, not generic.

Smart Spend, Long-Term Value

While print and postage have upfront costs, the payoff is often greater thanks to higher conversion rates and more meaningful customer engagement.

Supercharges Your Digital Campaigns

Direct mail doesn’t compete with digital; it complements it. Use it to reinforce your message, drive traffic to landing pages, or activate QR codes and special offers.

Trackable and Testable

Modern mail campaigns are easy to track using custom URLs, QR codes, and unique offer codes. That means you can measure success and refine your strategy.

When a well-crafted piece of mail shows up in the mailbox, people notice. It’s personal, unexpected, and surprisingly effective at getting real results in a busy marketing landscape. At DMD, we bring strategy, creativity, and reliability to every direct mail project so you can focus on what matters most.

Attention catalog mailers: the USPS has announced a brand-new Catalog Insights Base/Primary Promotion, launching in Q4 of 2025, and it’s designed to help you save 10% on eligible catalog mailings. Direct Mail Depot (DMD) is your trusted partner and is ready to help you make the most of this opportunity.

Key Details:

Discount: 10%

Registration Opens: August 15, 2025

Mailing Window: October 1, 2025 – June 30, 2026

Eligibility Requirements: Catalogs must be 12+ pages, bound or fastened, and include product, pricing, and ordering information.

What sets this promotion apart is that discounts are applied at the time of mailing, with no minimum volume requirements—a first for USPS promotions. You can mail what you normally would and still receive the savings.

This initiative, backed by the American Commerce Marketing Association (ACMA, formerly the American Catalog Mailers Association), and supported by catalog industry leaders, highlights the enduring value of catalogs and the critical role postage costs play in shaping mail volumes.

Whether you already have a mailing strategy or are looking to optimize your approach, now is the time to act. DMD is here to guide you through the registration and execution process to ensure you maximize your savings and your impact.

There’s good news for mailers: many of the current USPS promotions will return in 2026—some with even higher discounts. Here’s an early look at the proposed promotions and how you can plan to maximize savings. Direct Mail Depot (DMD) will help you every step of the way.

INCREASED DISCOUNT: 5% (up from 3% in 2025)

Integrated Technologies that will enhance mail’s performance.

You can incorporate mobile shopping, integration with voice assistant, Augmented, Mixed or Virtual Reality, Video in Print, and the use of QR Codes directing to a website where a purchase can be made.  Even a credit card application where the card is mailed back is considered a purchase by the USPS.  Another is the use of AI tools like ChatGPT to create letter or teaser copy on the piece.

Registration starts Nov. 15, 2025 and the mailing window is any 6-month consecutive period starting in Jan. 2026.

INCREASED DISCOUNT: 5% (up from 4%)

Tactile, Sensory, Interactive will boost customer engagement.

Combine with add-on promotions to increase total discount up to 7%.

You can use specialty inks, coatings, and paper; non-geometric die cuts, or interactive elements, and finishing techniques. (Gloss stock not eligible).

Registration starts Nov. 15, 2025 and the mailing window is Jan. through June 2026.

INCREASED DISCOUNT: 5% (up from 3%)

Repeat mailings can earn the Continuous Contact discount.

Increase customer touchpoints by mailing more frequently to the same addresses. To qualify, follow-up mail pieces should relate to the original mailing and must differ in some way. An example is a new cover on a product catalog. (Content of each mailing must be iterative or complementary, not duplicative). While the initial mail pieces do not receive the discount, they can qualify for the add-on promotion discounts. Each qualifying follow-up mail piece earns the discount and can be combined with the add-on promotions to earn up to 7%.

Registration starts Feb. 15, 2025 and the mailing window is April 1 through Dec. 31, 2026.

DISCOUNT: 5%

Leverage First-Class Mail for advertising.

Elevate your marketing strategy and promote your offerings to customers by adding your marketing message to customer reward or billing statements. In addition to letters/flats, this is a huge opportunity to save big on postcards up to 6″ x 9″.

Combine with add-on promotions to increase total discount up to 7%.

Registration starts July 15, 2026 and the mailing window is Sept. 1 through Dec. 31.

DISCOUNT: 10%

NEW! Catalog Insights

Program starts in the fourth quarter 2025 and provides a 10% discount for eligible catalogs. Must include 12+ pages, be bound/fastened and provide sufficient product, pricing and ordering information.

Registration starts Aug. 15, 2025 and the mailing window is Oct. 1, 2025 through June 30, 2026.

Save an additional discount of 1% each with these two Add-On Promotions

To qualify, these are required to be used with one of the four available primary promotions mentioned above.

Informed Delivery

Informed Delivery is now an add-on promotion and mail campaigns that meet the requirements will earn the 1% discount all year. Combine with the Sustainability promotion to increase savings.

Registration period is Nov. 15, 2025 through Dec. 31, 2025 and the mailing window ends Dec. 31.

Sustainability

In addition to promoting responsible environmental practices, demonstrating the paper used in your mailing is responsibly sourced and sustainably produced earns a 1% postage discount.

Combine with the Informed Delivery promotion to increase savings.

Registration is now through Dec. 31, 2025 and the mailing window ends Dec. 31.

Make the most of these valuable USPS promotions to increase engagement, boost response rates, and reduce postage costs—all by meeting a few straightforward requirements.

View the full list of proposed 2026 promotions here.

DMD Tip

All proposed changes are pending PRC (Postal Regulatory Commission) approval. We will continue to monitor developments and update you as new information becomes available.

DMD is your trusted partner and we’ll help you every step of the way.

Reach out to us today at: in**@di*************.com.