February 2025

At Direct Mail Depot (DMD), we do more than just deliver mail—we drive results. As a strategic partner, we collaborate with our clients to understand their marketing and business goals, ensuring every mailing delivers maximum impact.

We don’t just process mail; we provide expert guidance on how direct mail integrates with your broader marketing strategy. From optimizing address accuracy to ensuring timely deliveries, we help you maximize your campaign’s effectiveness.

By understanding your objectives, we offer tailored insights and strategies that go beyond mailing logistics. Whether it’s personalizing your mail pieces, selecting the right formats, or navigating postal regulations, we help you optimize costs while enhancing engagement.

Our Full-Service Solutions Include:

• Address List Management – We will manage and optimize your mailing lists.
• Print & Presort Services – From design to final sorting, we streamline the process.
• Postage Optimization – We work with you to secure the best discounts available. Full list of 2025 promotions are here.  Click here for sample digital technologies discounts.
• Mail Tracking & Feedback Management – Get real-time insights to refine future mailings.
• Presort and Commingle Letters – Qualify for additional postage discounts with combined mailings.
• Mail Consolidation – Bundle your mailings for deeper cost savings.

With DMD, you gain more than a service provider—you gain a trusted partner dedicated to your success. Let’s transform your direct mail strategy into a powerful marketing tool.

We are proud to announce that DIRECT MAIL DEPOT (DMD) has achieved SOC 2 Certification—an elite distinction earned by only a select group of companies.

SOC 2 (System and Organization Controls 2) is a rigorous, independent audit that verifies a company’s ability to securely manage data and protect customer privacy. This certification, developed by the American Institute of Certified Public Accountants (AICPA), assesses a company’s adherence to strict standards in five key areas: security, availability, processing integrity, confidentiality, and privacy.

Earning SOC 2 Certification is no small feat. It requires a deep commitment to operational excellence, security best practices, and continuous monitoring of our systems to safeguard customer information. By meeting these stringent requirements, we reinforce our dedication to trust, transparency, and reliability. DMD is SOC 2, Type 2 audited.

This certification sets DMD apart, demonstrating that we go above and beyond industry standards to ensure the highest level of security and compliance. Our customers can feel confident that their data is in safe hands with us.

With this certification, we reinforce our promise to safeguard your data and provide secure, reliable service every step of the way.

DMD is also a HITRUST CSF-Certified provider, which means we help organizations satisfy security and compliance requirements (HIPAA, PCI, NIST, ISO, etc.). You can rest assured that the necessary controls, policies and procedures are in place to keep your data safe, both electronically and in print.

DMD is your trusted partner. Your success is our priority.

If you have any questions about Direct Mail Depot’s security policy, please do not hesitate to contact us at: in**@di*************.com, or 732-469-5900, or Direct Mail Depot, 200 Circle Drive North, Piscataway, NJ  08854

Instead of sending the same message to everyone on your list, reach out to Direct Mail Depot (DMD) and we’ll show the benefits of customization using data-driven variable color printing. With this, all components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for each individual.  Each person will receive a direct mail piece that specifically speaks to them. A win-win for you and your customers.

Direct Mail: The Power of Customization 

1. Customers Expect It

With advancements in technology and data analytics, people now anticipate personalized interactions across all marketing channels. More than three-quarters of the recipients are more likely to engage with direct mail that feels relevant to them. Thoughtful personalization fosters a sense of importance and connection, helping your message rise above the noise.

2. Better Targeting, Bigger Impact

By leveraging insights such as purchase history, preferences, and seasonal trends, you can create messaging that truly resonates. This data-driven approach ensures your mail isn’t just delivered; it makes an impact.

3. Higher ROI

The connection is clear: the more customized your campaign, the stronger the results. When messages are targeted and relevant, they not only grab attention but also drive action, leading to better conversions and a higher return on investment.

4. Variable Data Printing: Personalized Everything

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces in a single mail stream. Advanced software selects and prints unique images, graphics, and text for each recipient based on your database. This customization can be tailored to various factors, including personal preferences, demographics, location, income, occupation, purchase history, and household size.

For example, you can present the right product and the right creative elements to target a unique message to each recipient, without stopping the printing process. This saves you time and money.

DMD Success Tip:

In today’s competitive landscape, it’s essential to include personalization in your direct mail campaigns. As technology advances, the possibilities for connecting with your audience through direct mail will only grow. By embracing data-driven personalization, you’ll ensure your messages stand out, create real value, and drive measurable success.

Healthcare organizations are increasingly integrating direct mail into their marketing strategies, with nearly half incorporating it as the centerpiece of their omnichannel campaigns. Notably, healthcare companies report using fewer advertising channels—averaging just four—making direct mail a crucial tool for engagement.

Despite its effectiveness, the healthcare sector has the least expertise in direct mail, often relying on service providers for printing and creative execution. That’s where Direct Mail Depot (DMD) comes in. As your trusted partner, we bring the expertise needed to optimize direct mail campaigns, ensuring they drive growth, awareness, loyalty, and lead generation. Direct mail is particularly valuable for reaching hard-to-engage audiences, and DMD can help you make the most of it.

Maximizing Impact with Direct Mail Customization

Personalization is key to making direct mail campaigns effective. Tailored messaging speaks directly to customers’ and patients’ unique needs, increasing engagement and action rates. For example, healthcare organizations can highlight specific insurance enrollment plans with targeted offers for different patient groups.

At DMD, our Digital Variable Color Printing technology enables highly personalized mail pieces within a single mail stream. Our advanced software selects and prints customized images, graphics, and text for each recipient based on your database. This level of personalization fosters trust—essential for making critical healthcare decisions.

Enhance Engagement with Informed Delivery

Nearly half of healthcare organizations leverage the USPS Informed Delivery feature to create well-connected marketing campaigns. DMD can help you set up this tool, which provides USPS customers with a digital preview of their incoming mail via email or an online dashboard. By incorporating “ride-along content”—such as links to your website, social platforms, or payment portals—you can seamlessly connect direct mail with digital engagement.

Boost ROI with QR Codes and PURLs

Direct mail is a tangible, trustworthy channel—especially for sensitive healthcare communications. To further enhance its impact, integrate QR Codes® or Personalized URLs (PURLs) into your mail pieces, seamlessly bridging offline and online engagement.

In a shifting economy and evolving market, direct mail remains a stable and high-performing investment. In fact, standard letter-sized mail campaigns yield an average ROI of 112%—outperforming SMS (102%), email (93%), and paid search (88%).

Partner with DMD for Direct Mail Success

Automating campaigns, leveraging data, and reducing waste are essential for long-term direct mail success. Direct Mail Depot has the technology, expertise, and strategic insight to help healthcare organizations maximize their direct mail efforts. Let’s work together to create high-impact campaigns that drive results.