December 2025

The USPS First-Class Mail Advertising Promotion offers businesses a unique opportunity to combine high-visibility advertising with a trusted delivery channel. From standalone promotional pieces to integrated marketing messages within First-Class Mail, this promotion helps brands capture attention, enhance credibility, and inspire customer action. It’s a powerful way to turn everyday mail into a compelling marketing touchpoint. And with DMD at your side, you’ll gain full-service support every step of the way.

You can use the promotion to expand your reach, maximize campaign performance, and save on postage.

Choose innovative formats, integrate promotional messaging, or deploy dedicated ads to strengthen your overall strategy. Turn everyday customer communications into powerful marketing tools by adding promotional messaging to reward or billing statements. Qualifying mailings receive a 5% discount, which can be combined with add-on promotions to achieve total savings of up to 7.5%.

USPS First-Class Mail Advertising Promotion Details:
Enhance your marketing strategy and maximize the impact of your mailings with First-Class Mail Advertising.

Eligible mail pieces must include one of the following:

• Standalone advertisements using First-Class mail pieces
• Marketing messages within First-Class mail pieces

Promotion Period: September 1, 2026 – December 31, 2026.
Registration: July 15, 2026 – December 31, 2026.
Eligible mail options: First-Class Mail® letters, cards, and flats. In addition to letters and flats, businesses can unlock substantial savings on postcards up to 6″ × 9″.

Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount and gives you another opportunity to promote your offerings.

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS First-Class Mail Advertising Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

With DMD as your partner, everything is handled for you. We oversee printing, production, USPS compliance, and reporting to ensure every promotion is executed correctly. Our team tracks results and helps optimize future mailings to maximize savings and impact.

Strengthen your marketing impact with consistent, well-timed mailings. By planning campaigns with multiple touchpoints, you can deliver targeted messages that guide customer behavior and deepen engagement over time.

Through the USPS Continuous Contact Promotion, and add-ons, you can earn a postage discount of up to 7.5%. All this for sending follow-up USPS Marketing Mail® letters and flats to the same address. Each follow-up piece must enhance, expand on, or advance the initial message, all without duplicating it.

The outcome is a steady, targeted dialogue with your audience that can strengthen engagement and increase conversion rates, resulting in a higher ROI. Working with DMD makes this a seamless process.

Eligible Mail Options

• USPS Marketing Mail® letters and flats
• Nonprofit Marketing Mail letters and flats

Here is an example of an eligible mailing campaign, keeping in mind that each follow-up piece should advance, refine, or build on the prior message:

Initial Mailer: Introducing a new health benefit plan.

Follow-up Mailer 1: Promoting savings for signing up with this plan.

Follow-up Mailer 2: Promoting additional benefits included with the new plan.

Each subsequent piece enhances the story, adds relevance, and meaningfully extends the original message. This creates a logical, progressive narrative for the recipient. Plus, on a 100,000-piece mailing, you’d save approximately $2,800!

USPS Continuous Contact Promotion Details:
Promotion Period: April 1, 2026 – December 31, 2026.
Registration: February 15 – December 31, 2026.
Eligible mail classes: Marketing Mail, letters and flats; Non-Profit Mail, letters and flats.

Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.

Informed Delivery earns an additional 1% postage discount

Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.

eDoc 0.5% incentive for Postage Statements

New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.

Sustainability earns an additional 1% postage discount

Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source

Combine the USPS Continuous Contact Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.

DMD is your trusted partner and we’ll handle all the details.

From printing and prep to compliance and reporting, DMD ensures your mailings meet all USPS requirements for each promotion. We’ll track results and help optimize your future campaigns, turning discounts into measurable success.

Direct mail creates a meaningful, standout connection that keeps your brand top of mind and engages customers at every stage of their buying path. Direct Mail Depot (DMD) is your reliable partner, providing expert support every step of the way.

Here are a few tips that will elevate your direct mail strategy in 2026.

• It’s best to prioritize quality over quantity in your list. Smaller, data-informed audiences lead to sharper messaging, stronger offers, and better use of your budget.
• Think of your envelope as paid real estate. It should grab attention instantly and give your customers a clear reason to open it. Even better is when it sparks emotion, curiosity, or urgency.
• Make your QR code impossible to miss. It should pop, so that it stands out visually and offers a reward to the recipient. You want them to understand why they should scan.
• Take advantage of the 2026 USPS promotions. Most are repeating from 2025, and many with even bigger discounts, up to 12% when combined with add-ons.
• Personalize where it counts. All components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for the household. Each person will receive a direct mail piece that specifically speaks to them.
• Treat your paper and finishing as performance drivers. These choices shape perception, readability, and response, in addition to aesthetics.
• Make direct mail part of a broader journey. It doesn’t compete with digital; it complements it. You can use your mail to reinforce your message, and drive inquiries to landing pages.
• Plan a series of mailings to the same household instead of sending one-off campaigns for more effective results. You may also qualify for a postage discount with the USPS Continuous Contact Promotion, up to 7% including the two add-ons.

When a thoughtful piece of mail lands in your mailbox, it stands out. It feels personal, intentional, and is effective. At DMD, we deliver strategy, creativity, and dependable service so that you can stay focused on what matters most.

Reach out to us today at in**@*************ot.com.