July 2025

Today’s consumer’s buying cycle is longer, more complex, and packed with digital. Direct mail offers a powerful, personal way to stand out, keep your brand top of mind, and drive results across your customer’s buying journey. Direct Mail Depot (DMD) is your trusted mail service provider and will support you every step of the way.

Why Direct Mail Works

Direct mail stands out. With ad blockers on the rise and inboxes overflowing, putting the right piece in the right hands can drive action and deliver strong ROI:

• Response rates as high as 77%.
• 40% better customer acquisition.
• 84% reported that direct mail improves multi-channel campaign performance.

 Direct Mail Generates Results Every Stage of the Buying Journey

1. Boosts awareness: 54% tried something new after receiving marketing mail.
2. Adds a personal touch: 70% say mail feels more personal than digital.
3. Reinforces loyalty with exclusive offers, check-ins, or celebratory mailings.
4. When you’re ready to get started, DMD is here for you. Your success is our priority.

USPS Tools That Take Mail Further and Qualify for Savings

Informed Delivery® gives recipients a preview of their mail via email or app, along with clickable digital content—tripling brand impressions.

Informed Visibility® lets you track mail in near real-time, helping you align digital outreach (emails, texts, ads) for maximum impact.

Retargeted Mail uses digital data to trigger timely, personalized mailings—proven to drive 8x higher response rates than digital retargeting.

Tech-Enhanced Mail That Engages

Today’s direct mail can do much more than land in a mailbox, it can launch a digital journey. USPS-supported innovations like QR Codes, augmented and virtual reality, personalized URLs (PURLs), and custom hashtags are transforming traditional mail into an interactive experience that resonates with audiences. Plus, you can earn USPS discounts of up to 7%. Complete details here.

• QR Codes allow recipients to instantly access your website, app, landing page, or video with a quick scan.
• Augmented Reality (AR) adds a wow factor by overlaying animations or 3D elements onto your mail piece using a smartphone.
• Virtual Reality (VR) offers an immersive experience by transporting recipients into a branded environment, often with a simple cardboard headset.
• PURLs create a one-to-one connection with unique web addresses tailored to individual recipients, and are perfect for tracking engagement and personalizing messaging.
• Hashtags can encourage recipients to join a conversation or campaign on social media, driving further engagement and visibility.

From QR codes to AR, these enhancements grab attention—and may unlock valuable USPS discounts. DMD helps you turn traditional mail into a high-performance marketing channel that connects, converts, and delivers results.

The savviest marketers know: direct mail still delivers — especially when backed by a smart strategy. With Direct Mail Depot (DMD) as your trusted partner, you can elevate your campaigns to perform better, reach farther, and generate stronger ROI.

Brands are shifting their approach, not just to control costs, but to ensure every dollar works harder. By embracing innovative formats, personalized messaging, and seamless integration with digital channels, they are unlocking new levels of engagement.

Here’s how it’s done, and how DMD supports you every step of the way.

Why Direct Mail Works

Marketers focused on ROI have powerful reasons to lean into mail. According to recent studies, direct mail sent to house lists delivers the highest ROI among media types at 161%, outperforming email (41%), digital display advertising (23%), and social media (21%).

All generations are engaging with mail. Gen X, with substantial buying power, continues to value it. Gen Z, raised in the digital age shows even greater interest. The tactile experience cuts through digital noise, building emotional connections that digital alone often can’t.

Mail as the Momentum Builder

Direct mail plays a critical role in driving conversions. Whether you’re aiming for an online sign-up, an app download, or a retail visit, mail often serves as the trigger.

Trends and Innovations in Direct Mail

Rising postal rates may challenge budgets, but savvy marketers aren’t pulling back — they’re adapting. Strategic changes in size and structure can reduce costs without reducing impact. Adding personalized QR codes can link customers directly to their offers, supporting data collection and app usage.

From high-quality embossed paper to streamlined postcards, personalization helps you connect meaningfully, at the right price point.

Personalization That Performs

Today, personalization means more than a name. With advanced data and technology, DMD creates one-to-one experiences. Our Digital Variable Color Printing allows you to tailor content by income, location, purchase history, household size, and more — all within a single mail stream.

Personalized QR codes or links enhance tracking, engagement, and relevancy — and they’re gaining traction for good reason. They’re easy to use and highly measurable.

Unlock USPS Promotions

Smart enhancements like unique die cuts, tactile finishes, or AI-generated content can earn you up to 6% or more in USPS discounts (and up to 7% or more in 2026). See details here.

Your 2025 Direct Mail Game Plan

Direct mail has evolved. It’s dynamic, data-driven, and deeply connected to your broader marketing strategy. Whether you’re returning to mail or scaling up an already successful strategy, DMD is here to help you deliver results smarter, faster, and with greater ROI.