Today’s consumer’s buying cycle is longer, more complex, and packed with digital. Direct mail offers a powerful, personal way to stand out, keep your brand top of mind, and drive results across your customer’s buying journey. Direct Mail Depot (DMD) is your trusted mail service provider and will support you every step of the way.
Why Direct Mail Works
Direct mail stands out. With ad blockers on the rise and inboxes overflowing, putting the right piece in the right hands can drive action and deliver strong ROI:
- Response rates as high as 77%.
- 40% better customer acquisition.
- 84% reported that direct mail improves multi-channel campaign performance.
Direct Mail Generates Results Every Stage of the Buying Journey
- Boosts awareness: 54% tried something new after receiving marketing mail.
- Adds a personal touch: 70% say mail feels more personal than digital.
- Reinforces loyalty with exclusive offers, check-ins, or celebratory mailings.
- When you’re ready to get started, DMD is here for you. Your success is our priority.
USPS Tools That Take Mail Further and Qualify for Savings
Informed Delivery® gives recipients a preview of their mail via email or app, along with clickable digital content—tripling brand impressions.
Informed Visibility® lets you track mail in near real-time, helping you align digital outreach (emails, texts, ads) for maximum impact.
Retargeted Mail uses digital data to trigger timely, personalized mailings—proven to drive 8x higher response rates than digital retargeting.
Tech-Enhanced Mail That Engages
Today’s direct mail can do much more than land in a mailbox, it can launch a digital journey. USPS-supported innovations like QR Codes, augmented and virtual reality, personalized URLs (PURLs), and custom hashtags are transforming traditional mail into an interactive experience that resonates with audiences. Plus, you can earn USPS discounts of up to 7%. Complete details here.
- QR Codes allow recipients to instantly access your website, app, landing page, or video with a quick scan.
- Augmented Reality (AR) adds a wow factor by overlaying animations or 3D elements onto your mail piece using a smartphone.
- Virtual Reality (VR) offers an immersive experience by transporting recipients into a branded environment, often with a simple cardboard headset.
- PURLs create a one-to-one connection with unique web addresses tailored to individual recipients, and are perfect for tracking engagement and personalizing messaging.
- Hashtags can encourage recipients to join a conversation or campaign on social media, driving further engagement and visibility.
From QR codes to AR, these enhancements grab attention—and may unlock valuable USPS discounts. DMD helps you turn traditional mail into a high-performance marketing channel that connects, converts, and delivers results.
