Attention catalog mailers: the USPS has announced a brand-new Catalog Insights Base/Primary Promotion, launching in Q4 of 2025, and it’s designed to help you save 10% on eligible catalog mailings. Direct Mail Depot (DMD) is your trusted partner and is ready to help you make the most of this opportunity.
Key Details:
Discount: 10%
Registration Opens: August 15, 2025
Mailing Window: October 1, 2025 – June 30, 2026
Eligibility Requirements: Catalogs must be 12+ pages, bound or fastened, and include product, pricing, and ordering information.
What sets this promotion apart is that discounts are applied at the time of mailing, with no minimum volume requirements—a first for USPS promotions. You can mail what you normally would and still receive the savings.
This initiative, backed by the American Commerce Marketing Association (ACMA, formerly the American Catalog Mailers Association), and supported by catalog industry leaders, highlights the enduring value of catalogs and the critical role postage costs play in shaping mail volumes.
Whether you already have a mailing strategy or are looking to optimize your approach, now is the time to act. DMD is here to guide you through the registration and execution process to ensure you maximize your savings and your impact.
