Would you invest in a marketing channel with a 60%+ open rate? With USPS Informed Delivery and Direct Mail Depot (DMD), you can do that now.
Informed Delivery is a free service offered by USPS, that sends subscribers a daily email preview of what’s arriving in their physical mailbox. With 73 million users and growing, it gives businesses a powerful new way to enhance direct mail campaigns. It’s proven to boost engagement, brand recall, and response rates. Plus, DMD will be there every step of the way to ensure your campaigns run smooth.
Why Businesses Love Informed Delivery
Email Open Rates of 60%
That’s 3–4 times higher than average marketing emails.
Extra Digital Touchpoints, No Extra Cost
Your physical mail appears as a scanned image in subscribers’ daily email, plus you can add a clickable call-to-action that links to your website or special offer.
Average Time Spent on Dashboard
The USPS Informed Delivery dashboard time is 1 minute and 13 seconds. This is significantly longer than the average time spent on other websites, which is 52 seconds.
Improved Response Rates
Multiple impressions drive action. Informed Delivery campaigns consistently lead to better engagement.
Top Email Placement
Campaign-enabled mailings show up near the top of the Informed Delivery email summary.
Zero USPS Fees
Participation is free. Most service providers, including DMD, help with setup and registration. There are no ongoing costs.
Bonus: Postage Discounts
Informed Delivery is an easy add-on promotion and mail campaigns that meet the requirements will earn an additional 1% discount all year.
To make the most of Informed Delivery campaign:
- Align campaign content with your customer personas.
- Use it as part of an omnichannel strategy to reinforce your message.
- Take advantage of user tools like reminders and social sharing to extend your reach.
- Reach out to DMD as your trusted partner.
- To see the full USPS report, click here.
With Informed Delivery, your direct mail doesn’t just arrive—it gets noticed, opened, and acted upon. Reach out to us today at in**@di*************.com.
