Connecting Businesses and Customers with DMD White Papers

By September 19, 2025Direct Mail

At DMD, we know the right information empowers better marketing decisions. That’s why we’ve created a library of articles and white papers designed to help you explore the latest strategies, technologies, and opportunities in direct mail. Our papers highlight proven tactics and innovative solutions, showing how DMD partners with you to deliver measurable results.

Modern Direct Mail

Together, digital and direct mail create a powerful, complementary marketing mix. Incorporating direct mail into your marketing mix results in a stronger campaign, with consistent marketing performance.

This white paper outlines how direct mail has advanced into a data-driven channel and highlights the advantages of blending it with digital to increase ROI, improve response, and support every stage of the customer journey.

USPS Informed Delivery  

USPS® Informed Delivery gives businesses a powerful way to extend the impact of direct mail. By providing over 73 million subscribers with a daily digital preview of their mail, this free service creates an additional touchpoint that blends physical and digital engagement.

For marketers, it means higher visibility, stronger brand presence, and the opportunity to drive immediate online action through clickable CTAs.

This white paper explores how Informed Delivery works, why it matters, and how to use it effectively to maximize campaign results.

Artificial intelligence (AI)

Artificial intelligence is transforming direct mail into a smarter, faster, and more effective marketing channel. By leveraging AI for personalization, targeting, and automation, businesses can deliver highly relevant messages that feel as timely as digital campaigns. AI makes every mail piece more impactful—while also qualifying marketers for valuable USPS® postage discounts.

This white paper explores how AI enhances direct mail and how to put it to work for your campaigns.

Healthcare

Reaching patients in today’s healthcare environment requires more than just compliance, it demands communication that is secure, trustworthy, and highly personal. Direct mail offers a powerful, HIPAA-compliant way to connect with patients while overcoming the challenges of limited advertising channels. Direct mail is tangible, private, and proven to inspire confidence.

Yet many healthcare organizations lack the in-house expertise needed to manage these campaigns effectively. That’s where DMD comes in. We provide end-to-end support, from strategic planning and list segmentation to design, messaging, and fulfillment. This ensures every mailing is both impactful and compliant.

As a SOC 2, Type 2 Certified partner, we meet the highest standards for data security, confidentiality, and privacy. With our advanced tracking, reporting, and campaign optimization, providers can achieve stronger engagement, measurable ROI, and lasting patient trust.

This white paper explores how customized direct mail campaigns are driving results across the healthcare industry. Click here to learn more.

Our goal is simple: to give you the knowledge and support you need to make direct mail one of your most effective marketing. DMD is your trusted partner.

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