The USPS First-Class Mail Advertising Promotion offers businesses a unique opportunity to combine high-visibility advertising with a trusted delivery channel. From standalone promotional pieces to integrated marketing messages within First-Class Mail, this promotion helps brands capture attention, enhance credibility, and inspire customer action. It’s a powerful way to turn everyday mail into a compelling marketing touchpoint. And with DMD at your side, you’ll gain full-service support every step of the way.
You can use the promotion to expand your reach, maximize campaign performance, and save on postage.
Choose innovative formats, integrate promotional messaging, or deploy dedicated ads to strengthen your overall strategy. Turn everyday customer communications into powerful marketing tools by adding promotional messaging to reward or billing statements. Qualifying mailings receive a 5% discount, which can be combined with add-on promotions to achieve total savings of up to 7.5%.
USPS First-Class Mail Advertising Promotion Details:
Enhance your marketing strategy and maximize the impact of your mailings with First-Class Mail Advertising.
Eligible mail pieces must include one of the following:
- Standalone advertisements using First-Class mail pieces
- Marketing messages within First-Class mail pieces
Promotion Period: September 1, 2026 – December 31, 2026.
Registration: July 15, 2026 – December 31, 2026.
Eligible mail options: First-Class Mail® letters, cards, and flats. In addition to letters and flats, businesses can unlock substantial savings on postcards up to 6″ × 9″.
Discount: 7.5% postage savings when you include these add-on promotions, Informed Delivery with eDoc submission, and Sustainability.
Informed Delivery earns an additional 1% postage discount and gives you another opportunity to promote your offerings.
Through Informed Delivery, business mailers can conduct a marketing campaign that reaches their target audience via email. Think full color, clickable Ride-along Images in an email message with a 64% open rate. These messages can take users directly to the target URL of your choice, straight from their inbox to action.
eDoc 0.5% incentive for Postage Statements
New for the 2026 Informed Delivery Add-On, USPS is offering eDoc Postage Statement Submitters 0.5% incentive for Postage Statements that are successfully processed.
Sustainability earns an additional 1% postage discount
Enhance your campaigns with environmentally conscious materials by demonstrating the paper used in the mailing came from a certifiable, responsible source
Combine the USPS First-Class Mail Advertising Promotion, and the two add-ons and submit by eDoc, and you can qualify for discounts of 7.5%.
With DMD as your partner, everything is handled for you. We oversee printing, production, USPS compliance, and reporting to ensure every promotion is executed correctly. Our team tracks results and helps optimize future mailings to maximize savings and impact.
