Direct mail creates a meaningful, standout connection that keeps your brand top of mind and engages customers at every stage of their buying path. Direct Mail Depot (DMD) is your reliable partner, providing expert support every step of the way.
Here are a few tips that will elevate your direct mail strategy in 2026.
- It’s best to prioritize quality over quantity in your list. Smaller, data-informed audiences lead to sharper messaging, stronger offers, and better use of your budget.
- Think of your envelope as paid real estate. It should grab attention instantly and give your customers a clear reason to open it. Even better is when it sparks emotion, curiosity, or urgency.
- Make your QR code impossible to miss. It should pop, so that it stands out visually and offers a reward to the recipient. You want them to understand why they should scan.
- Take advantage of the 2026 USPS promotions. Most are repeating from 2025, and many with even bigger discounts, up to 12% when combined with add-ons.
- Personalize where it counts. All components of each direct mail piece – products, photos, messaging, and call-to-action – can be customized for the household. Each person will receive a direct mail piece that specifically speaks to them.
- Treat your paper and finishing as performance drivers. These choices shape perception, readability, and response, in addition to aesthetics.
- Make direct mail part of a broader journey. It doesn’t compete with digital; it complements it. You can use your mail to reinforce your message, and drive inquiries to landing pages.
- Plan a series of mailings to the same household instead of sending one-off campaigns for more effective results. You may also qualify for a postage discount with the USPS Continuous Contact Promotion, up to 7% including the two add-ons.
When a thoughtful piece of mail lands in your mailbox, it stands out. It feels personal, intentional, and is effective. At DMD, we deliver strategy, creativity, and dependable service so that you can stay focused on what matters most.
Reach out to us today at in**@di*************.com.
